Analytics Copywriting Performance Marketing 
Martech
APRIL 1, 2025
SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Look for agencies with expertise in branding, UX, SEO, copywriting and development.
Search Engine Land
JULY 22, 2024
You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Should you test making your customer journey uglier? Depends on your target audience.
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Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.
Martech
SEPTEMBER 18, 2023
Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is.
Martech
JUNE 14, 2024
Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. On average, employees waste 5.3
AWeber
MAY 22, 2024
Include very little copywriting or an overload of information (usually somewhere in between). Are looking for enhanced landing page optimization (such as faster page load speeds) and more targeted analytics for running tests and experiments. B - Strong copywriting that describes your offer and benefits in as few words as possible.
Econsultancy
FEBRUARY 21, 2022
Returning to Marketing Week’s survey, five skills gaps exist in marketing departments today, and notably all five are digital marketing skills gaps – data and analytics (33%), content and copywriting (18%), performance marketing (17%), social media (16%), and ecommerce (15%).
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