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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. or what their industry is (copywriters, designers, etc.).

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO.

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Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)

Animalz blog

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

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What are the top skills you need for digital marketing?

Martech

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?