Buffer Marketing

JANUARY 30, 2025

📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

Thought Leadership 136

Thought Leadership Promotion Industry Insights Analytics 136

Adobe Experience Cloud Blog

JANUARY 4, 2018

One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change? When such thoughts run through your mind, it’s time to update.

Thought Leadership 134

Thought Leadership Copywriting Analytics Customer 134

Orbit Media Studios

NOVEMBER 16, 2022

To find out just pop open Analytics. It’s true in virtually all Analytics accounts, or at least the 500+ accounts that we have access to. To prove that About page visitors convert into leads, check your Analytics. In Universal Analytics, the Navigation Summary of your About page shows the clickthrough rate on that CTA.

Transform 137

Transform Thought Leadership Copywriting Analytics 137

Sprout Social

APRIL 18, 2024

We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. Our features span the full spectrum of social media management, including publishing, engagement, customer care, reporting, analytics, social listening and employee advocacy.

User-Generated 133

User-Generated Analytics Retail Thought Leadership 133

Martech

JANUARY 4, 2022

It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. .” One example of a journey from Publicis Sapient is the Digital Life Index , an extended and ongoing global research initiative focused on our new digital lives.

Transform 135

Transform Thought Leadership Copywriting Marketing 135

Calvyn Lee Blog

MAY 21, 2022

Collect some of her most shared thought leadership articles and turn them into a gated e-book. Question 8: Diego uses Page Analytics to understand four insights from the following list. Page Analytics. A thought leadership piece. Question 34: What can Liesel do with her Page Analytics insights?

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. Part of this is to optimize the working relationship between marketers, designers, and copywriters.—Oli An advanced digital marketing strategy starts with advanced marketing metrics and analytics.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Buffer Marketing

JULY 28, 2024

Look at your Instagram analytics frequently to see which type of social posts and content type performs the best for your audience. ” There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience. So get straight to the point and keep it short and direct.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

FEBRUARY 21, 2024

SEO fundamentals Image Source As I mentioned earlier, much of what I do as a copywriter focuses on optimizing my writing for SEO. Then again, it might also be about sharing thought leadership and helping you become known. While I’ve never called myself an SEO expert, I’m a copywriter who knows a lot about SEO.

SEO 138

SEO Copywriting Thought Leadership Energy 138

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hootsuite

MARCH 27, 2024

You don’t need any extra design, copywriting, or strategy skills beyond what you used to create the organic content for a boosted post, vs ad tools that work best with additional expertise. LinkedIn specifically recommends boosting posts that feature thought leadership, customer spotlights, product launches, and events.

Advertising 130

Advertising Advertisers Thought Leadership Copywriting 130

Hootsuite

JANUARY 23, 2020

Today, it’s not that unusual for a single social media post to have a whole team of creatives behind it: copywriters, designers, video editors, photographers. Your social media analytics have a lot of insights for you. Ok, ok, except for whoever is behind Moonpie.). Track what works, and improve it. Has it been approved?

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their brand’s voice on social.

Management 112

Management Copywriting Communications Social Media Marketing 112

Exposure Ninja

AUGUST 26, 2022

I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. Interest in AI copywriting software is at an all-time high — and for good reason. What Google is fearful of is an abuse of copywriting software.

Copywriting 115

Copywriting SEO Education User-Generated 115

Hubspot Marketing

FEBRUARY 27, 2019

If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Here are a few of our best copywriting tips for LinkedIn ads. Now, for the best and debatably most important part of campaign marketing — analytics.

CRM 145

CRM Advertising Advertisers User-Generated 145

Neil Patel

DECEMBER 3, 2020

Thought Leadership. Expert to send them invites for your Google Analytics and email tools. Fix My Churn applies top-level SaaS copywriting skills to create email onboarding and churn-eliminating sequences to turn free and trial users into happy, long-term customers. The agency should have plenty of examples to point to.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Rock Content

APRIL 8, 2024

Use an accessible tool like Google Analytics to identify your top performers. For example, you can repurpose your thought leadership pieces to increase engagement on social media (or vice versa). Long-form, evergreen content is naturally going to be your best bet, but you also want to look at performance.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Pam Didner

APRIL 2, 2021

Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. These types of content help to establish thought-leadership for your brand. Having a plan and understanding your audience will help you determine the types of content you should prioritize.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Tiecas

MAY 17, 2024

An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. A skilled copywriter can strike the right balance between providing valuable information and showcasing your company’s unique value proposition.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. A robust email marketing strategy also prioritizes analytics. However, design alone isn’t enough.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Campaign Monitor

MARCH 8, 2022

General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. . First, you need a strong understanding of copywriting and how to hook your subscriber. Use these 15 newsletter examples as inspiration for your next send.

eCommerce 79

eCommerce Email Marketing Education User-Generated 79

Lusha

MARCH 25, 2021

HubSpot is a sales and marketing-focused CRM software company that also runs one of the best blogs featuring original research, data, and thought leadership. Team leaders need to understand why certain tools are important and have the technical skills to run programs and analytics. Ambition Sales Performance.

Transform 52

Transform CRM Thought Leadership Copywriting 52

Litmus

AUGUST 7, 2020

Obviously, we’ve been doing email for a long time, so we tend to focus on things related to the email channel, specifically the pre-send, production and testing process, but also the post-send engagement analytics and insights. And of course lots and lots of thought leadership that we put out there.

Copywriting 84

Copywriting Whitepaper Product Customer 84

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Then look to brand awareness and thought leadership. More leads. A growth plateau?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. What deal-breakers did you miss on your key pages? See any gaps?

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Martech

MAY 23, 2024

But we’re far beyond that If you listen to the conversations in any marketing communities, there are two big themes that arise: Content that performs well needs a unique perspective, voice and point of view (in other words, thought leadership is outperforming fact-based content by a mile).

Thought Leadership 110

Thought Leadership Inbound Marketing Copywriting SEO 110

Adobe Experience Cloud Blog

JUNE 26, 2014

When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. And what about a copywriter who has downloaded several of your ebooks? Time to get relevant! Modern B2B Marketing'

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Orbit Media Studios

APRIL 7, 2025

It supports thought leadership marketing (leaders are people, after all) and gives a little networking boost to the author. You can do the analysis for your own content using your own Analytics. So the job of the conversion copywriter is to write a page that builds clarity and trust by answering the visitors questions.

Marketing 98

Marketing Marketers Analytics Place 98

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. Displaying thought leadership Be the expert everyone looks up to.

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Tiecas

JANUARY 17, 2024

This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. LinkedIn, X, and Facebook are ideal for sharing articles, blog posts, and thought leadership content.

Management 117

Management Entertainment User-Generated Analytics 117