Marketing Insider Group

AUGUST 12, 2020

Again, analytics can help. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Most social media channels allow you to choose the audience who will see your posts. That’s just one part of building a tribe.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Generative AI models can also improve predictive analytics.

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Neil Patel

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. But re-targeting the user in this way isn’t the only way to leverage behavioral targeted emails. Views certain content on your web page. Let me know in the comments!

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Duct Tape Marketing

OCTOBER 9, 2015

Google Analytics can track new email subscribers, and tell you which landing pages are associated with new email subscribers. Already using Google Analytics? Visit Analytics Help for more information on set-up and troubleshooting. Did they download a free white paper? Use the data.

Whitepaper 78

Whitepaper Copywriting Analytics Email Marketing 78

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc.

PR 112

PR Whitepaper CMO Marketing 112

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Are looking for enhanced landing page optimization (such as faster page load speeds) and more targeted analytics for running tests and experiments. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Search Engine Land

APRIL 29, 2024

This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook 86

eBook Whitepaper Copywriting Education 86

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. Our copywriting is never 100% AI-generated. Speak their language to build rapport and trust.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Sprout Social

FEBRUARY 6, 2017

39% said a lack of analytics, expertise and/or resources. 35% said inconsistent analytical approaches. Downloads of a whitepaper or ebook. You can set these links up through Google’s URL builder , so the information will be included in your Google Analytics reporting. 38% said poor tools. 30% said unreliable data.

Social Media Marketing 112

Social Media Marketing Analytics Whitepaper Copywriting 112

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Platform analytics and reporting Membership comes with access to content analytic tools, ongoing performance reporting, and more. out of 5 on Trustpilot and 3.7

Copywriting 98

Copywriting Price Analytics Communications 98

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 8: Diego uses Page Analytics to understand four insights from the following list. Page Analytics. Question 34: What can Liesel do with her Page Analytics insights? Question 40: Valerie is a copywriter for a large brand.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Duct Tape Marketing

AUGUST 7, 2015

We login to Google Analytics and note we’re getting a certain number of visitors per month, so we feel like our marketing efforts are working. Whitepaper or ebook downloads. Use Google Analytics to Track Your Conversion Rates. Understand Why You Should Care About Conversion Rates. Book a consult. Request more information.

Whitepaper 78

Whitepaper Copywriting Analytics eBook 78

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. Usage policies. Marketing software. Automated replies.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Neil Patel

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

APRIL 26, 2023

Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action. Through analytics, the answer is fairly straightforward.

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

Sprout Social

AUGUST 14, 2019

The best way to approach ad copywriting is to look at it from your ideal customer’s perspective. Maybe they want a whitepaper or a certain product. To improve your CTR from a “below average” status, you should look at your ad copy. Do the keywords match the ads? For example, let’s say you’re searching for “where to buy moving boxes.”

Whitepaper 108

Whitepaper Marketing Marketers Copywriting 108

Litmus

JUNE 17, 2021

So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Master copywriter, Claude Hopkins, said it plainly: “Curiosity is one of the strongest human incentives.” So, if someone just downloaded a whitepaper? LEARN HOW ?.

Shipping 125

Shipping Copywriting Whitepaper Email Marketing 125

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Through analytics the answer is fairly straightforward. Beyond the likes of Bitly , you can set up campaign-specific links through Google’s URL builder so the information will be included in your Google Analytics reporting. The same rules applying to uncover your social ROI.

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Unbounce

OCTOBER 15, 2024

Analyze the results : Use analytics to determine which variant performs better. With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Like what you see?

User-Generated 98

User-Generated Marketing Marketers CRM 98

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Keep it out and reap the benefits of a slimmed-down landing page.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

MAY 23, 2023

Start your free Hootsuite trial Hootsuite features seamless integration of all of your social media channels and has advanced analytical capabilities. Grammarly Grammarly is the hack that all copywriters and content creators everywhere need. Who should use it: Content creators writing long-form text, like articles or whitepapers.

Price 133

Price User-Generated Whitepaper Social Media Marketing 133

Pam Didner

APRIL 2, 2021

White papers. And many tools have a wide array of features that you can use for content creation, content promotion, content library management or even content analytics, it’s overwhelming. You can do a high-level break down of content by text-based, audio or video formats. Infographics. Case studies. Template and checklists.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Neil Patel

AUGUST 30, 2021

Review your analytics: Look for content with high bounce rates as it may mean it doesn’t match with searcher intent. This tool is great for content writers, bloggers, copywriters, and marketers who want to generate new content ideas or find out what users are searching for about a given topic. Others you can try include: Ubersuggest.

SEO 145

SEO Retail User-Generated Price 145

CXL

MAY 27, 2022

By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs. The world is your oyster.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Tiecas

JANUARY 17, 2024

Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications. However, it is not just a matter of finding low-cost freelance copywriters from one of the many services out there.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Litmus

AUGUST 7, 2020

Obviously, we’ve been doing email for a long time, so we tend to focus on things related to the email channel, specifically the pre-send, production and testing process, but also the post-send engagement analytics and insights. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor.

Copywriting 84

Copywriting Whitepaper Product Customer 84

Dana Nicole

JANUARY 27, 2021

A long-form blog post written by a skilled copywriter can cost anywhere from a couple of hundred dollars to a couple of thousand dollars, however, if it delivers a steady stream of leads, it’s invaluable. Everyone should be blogging. Alexander Kehoe, Caveni Digital Solutions. I agree with what Alexander has mentioned.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Sprout Social

OCTOBER 1, 2018

Downloads of a whitepaper or ebook. Through analytics the answer is fairly straightforward. Beyond the likes of Bitly , you can set up campaign-specific links through Google’s URL builder so the information will be included in your Google Analytics reporting. The same rules applying to uncover your social ROI.

Analytics 47

Analytics Whitepaper Copywriting Shoppers 47

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations.

PR 52

PR Copywriting Marketing Marketers 52

Duct Tape Marketing

FEBRUARY 16, 2016

ebooks or whitepapers) or tools (e.g. Marketing Automation is almost always essential for lead nurturing, lead scoring, profiling, personalization, and other analytics to measure the level of engagement, and triggering the offer at the right time. assessment tools).

eBook 53

eBook Whitepaper Education CRM 53

Unbounce

JULY 12, 2023

She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. I was chatting with one of our designers the other day. So I’m excited to hear a little bit about that.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

DECEMBER 18, 2024

These magnets include everything from ebooks and webinars to free trials and whitepapers. Google Analytics : Google Analytics is a powerful tool for tracking website performance and analyzing customer behavior. Google Analytics also integrates with other tools, to help you with A/B testing and funnel analysis.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Rock Content

JULY 13, 2023

Copy ‒ What kind of slogans and copywriting do local competitors use? Evaluation stage As the prospect goes to the evaluation stage, you should offer, for example, ebooks, webinars , whitepapers, and newsletters, among others. Colors can have different local connotations, sometimes by association with a particular brand or product.

CRM 98

CRM eBook Communications B2C 98

Scoop.it!

MAY 24, 2022

With good intentions in mind, many bloggers, copywriters, and digital marketers unintentionally take a “quantity over quality” approach to their content strategy. Natural and humanlike = it doesn’t look like it was written with Artificial Intelligence (AI), and the writer’s tone is conversational and normal.

Whitepaper 52

Whitepaper Copywriting Advertising Advertisers 52

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93