article thumbnail

Digital Marketing Acronyms Defined

SMA Marketing

How about CMS or COS? COS COS stands for content optimization system, which is slightly different from a CMS. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. KPIs are typically associated with analytics or business intelligence.

article thumbnail

How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

Google Analytics. By now, you've probably heard of or already use Google Analytics. The leading analytics platform's machine learning capabilities will answer questions about your website data. Here are just a few: SEO: HubSpot's COS and CMS use algorithms to scour your posts for search optimization suggestions before you post.

COS 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Overall, you can make website management easier on your team by hosting your website on a platform that integrates all your marketing channels like HubSpot's COS. Google also offers training and certifications on analytics with their online Analytics Academy. Ebook: Website Redesign Guide. 8) Hiring Top Talent.

article thumbnail

How to Manage Social Media in 18 Minutes a Day

Hootsuite

Been looking for a comfy walking shoe cos I've worn out my AF1s and I can't seem to just find something that works… Send comfy shoe ideas please (aside Vessi's lol) — Ysidro (@David__exe) September 4, 2023 Reply to people who are looking for items or services you sell. It may be different from the global average.

article thumbnail

Find UK Instagram influencers to grow your brand

Sprout Social

Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery. million followers and collaborates with brands like Zara and COS. They also help you manage your partnerships in one place.

Branding 118
article thumbnail

Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

Hubspot Marketing

URL Parameters URLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website uses adds its custom parameters. If you're using the HubSpot COS, this will be taken care of automatically, so no manual labor is required.

COS 120
article thumbnail

The History of Website Design: 30 Years of Building the Web [2022 Update]

SMA Marketing

Many more have moved onto their COS platform. The interactive design and CTA's above the fold have been tested and proven. Many of today's marketing sites look to. Hubspot for design ideas. This design shows the move towards using the full page and how text is an important part of the design. 2015 - Growth-Driven Design.

COS 98