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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123
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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 109
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How to transform your website into a continuous marketing powerhouse

Martech

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 124
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CDP and customer experience: Best of the MarTechBot

Martech

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better.

Customer 110
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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 109
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The small B2B marketing team’s guide to ABM

Martech

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.