Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 66

Transform CRM Customer Analytics 66

Hubspot Marketing

JULY 12, 2024

1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. The biggest challenge we have with Bettermode at the moment is the analytics tool, but that is something their team is working on.” “So that folks know how to engage with the community.”

Management 98

Management CRM Price Analytics 98

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 115

CRM User-Generated Analytics Management 115

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them.

Analytics 110

Analytics eCommerce CRM Retail 110

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketing 121

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Martech

SEPTEMBER 8, 2021

The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. The results suggest that a lot of the CRMs previously in place didn’t support that need. Virtual and remote.

CRM 142

CRM Retail Finance Marketing 142

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 114

CRM Analytics Place Product 114

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM 125

CRM Customer Acquisition Analytics Communications 125

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Analytics and A/B testing are important tools, but they say what happened without explaining why. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value.

Analytics 109

Analytics CRM Price Key Performance Indicator 109

Martech

NOVEMBER 11, 2024

Centralized data: An MPM platform gathers all our marketing data in one place. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms). Reporting and analytics features: Choose a platform that offers robust reporting and analytics.

Management 113

Management CMO Marketing Automation Platform Marketing 113

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.

CRM 104

CRM User-Generated Management Communications 104

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

SocialPilot

JANUARY 6, 2025

Automated tools come with built-in analytics to analyze customer sentiments effectively. This connection allows you to centralize all your review-related tasks, i.e., responding to reviews, tracking feedback, and analyzing customer sentiment, in one single place. This is a highly crucial feature that ensures smooth operations.

CRM 110

CRM Management User-Generated Price 110

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. What type of call fraud detection and prevention tools do you have in place? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Click here to download!

Analytics 119

Analytics CRM Price User-Generated 119

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Use analytics tools to understand where you currently stand. You can use tools like SocialPilot to easily get all of this data in one place. Are they founders, managers, or directors?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Marketing Insider Group

OCTOBER 16, 2024

Predictive audiences leverage the power of predictive analytics. As explained by Nativo , a leader in the predictive audience space, predictive analytics use a combination of first-party data, AI, and machine learning to more deeply understand consumers based on their former actions.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

Litmus

OCTOBER 31, 2024

CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Sometimes, these tools are also called customer data platforms (CDP) or data management platforms (DMP).

CRM 87

CRM Management Email Marketing Transform 87

Martech

NOVEMBER 26, 2024

To ensure you can optimize customer interactions, stay agile and deliver a seamless customer experience, a good place to start is to audit your CX technology. Integration capabilities: Connecting your CX tech stack Evaluation questions Are all CX tools integrated with your CRM and other customer data systems? Why do a CX tech audit?

Customer Journey 76

Customer Journey CRM Law Analytics 76

Welcome Software

DECEMBER 17, 2024

Companies need to bring analytics to where their data lives, not the other way around." Media: what is warehouse-native analytics Vijay Ganesan, the CEO of NetSpring, discusses what warehouse-native analytics actually means. Warehouse-native analytics turns complex analysis into instant insights.

Analytics 40

Analytics Customer Journey CRM Retail 40

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

Analytics 145

Analytics Price Real Estate Fashion 145

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai The result? Definitely.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Hubspot Marketing

AUGUST 20, 2024

Take SEO analytics company Ahrefs. This article on the 23 best marketing automation tools is a great place to start. If you’re a HubSpot user, try using the platform’s personalization tokens to add information from the CRM to your website pages, landing pages, and marketing emails. Improve your SEO. Conduct research.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! Purchase receipt. Mail domain.

Analytics 127

Analytics Marketing Marketers User-Generated 127

Martech

APRIL 11, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. The workspace brings everything a CSM needs into one place: alerts on account health changes, customer overviews, onboarding tracking, and revenue planning tools.

Health 103

Health User-Generated Management CRM 103

Hubspot Marketing

FEBRUARY 26, 2025

This visualization helps you place each stakeholder into one of four categories: As Gopinath notes, At PMI, there is a great deal of learning available to guide stakeholder management. Many teams successfully use project management or CRM systems to track and manage these communication preferences systematically.

Finance 99

Finance Transform Communications CRM 99

Customers.ai

JANUARY 8, 2025

Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. The Demographics Fallout from Privacy Changes Remember when Google Analytics used to be the go-to for all your demographic data needs? When we talk website demographics, we have to ask ourselves, where did all the data go?

eCommerce 84

eCommerce Outbound Marketing Analytics Shoppers 84

Duct Tape Marketing

DECEMBER 4, 2024

Tools like CRM platforms combined with customer data platforms allow businesses to tailor campaigns down to the individual level. From smarter workflows to enhanced analytics, platforms like HubSpot and Google Analytics are transforming how businesses orchestrate their marketing efforts, enabling seamless touchpoints and increased efficiency.

Market Trends 80

Market Trends Transform CRM Marketing 80

Sprout Social

JULY 17, 2023

But without a social CRM tool, that information stays isolated within marketing teams. The 2023 State of Social Media report reveals that 96% of business leaders anticipate integrating social data into their company’s CRM within the next three years. What is social CRM?

CRM 98

CRM Management Customer User-Generated 98

SocialPilot

DECEMBER 19, 2024

If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. This plan also allows external approval workflows for better team collaboration.

Price 85

Price Non-Profit Analytics CRM 85

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Data analytics: Use data like your email analytics to continuously refine your approach.

Management 96

Management Marketing Marketers CRM 96

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 76

PR Gen Z User-Generated Analytics 76

Buffer Marketing

OCTOBER 28, 2024

Manage your campaigns from start to finish, keeping all your influencer relationships organized in one place. Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. The email builder is intuitive.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104