Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 105

Analytics Price Social Media Marketing Key Performance Indicator 105

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 72

CRM Transform Marketing Automation Platform Marketing 72

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics.

Management 125

Management CRM Analytics Marketing 125

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 66

Transform CRM Customer Analytics 66

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 118

Transform CRM Analytics User-Generated 118

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 114

CRM Product Education Communications 114

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? 1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. I’m not even a little surprised. That’s not a typo.

Management 105

Management CRM Price Analytics 105

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Marketing Insider Group

MARCH 3, 2025

Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. With a good CRM platform, you can find new customers and keep them.

CRM 52

CRM Communications Management Analytics 52

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform 101

Transform CRM Analytics eCommerce 101

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. cart abandonment, product views) to re-engage customers at critical moments in their journey. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 110

Customer B2C CMO Customer Journey 110

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

Management 113

Management eCommerce CRM User-Generated 113

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 124

Analytics Transform CRM Marketing 124

Martech

JULY 24, 2024

For example, we don’t need to use both Google Analytics and SharpSpring for website analytics. SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. Create an account and log in.

CRM 114

CRM Marketing Automation Platform Analytics Place 114

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Utilize data analytics to drive decision-making and improve operational efficiency. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs). Let’s explore the new capabilities and the effort required for the transition.

CRM 97

CRM Marketing Automation Platform User-Generated Price 97

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. I then constructed a different sample file that listed the product modules licensed by each account.

CRM 114

CRM User-Generated Marketing Automation Platform Marketing 114

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 109

CRM Marketing Marketers Customer loyalty 109

Hubspot Marketing

SEPTEMBER 11, 2024

If you’re using AI recruiting software, augmented technology would assist you in recruitment analysis and increase your productivity — but it wouldn’t replace you. iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. is clearly doing something right.

Price 126

Price CRM User-Generated Analytics 126

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 112

Key Performance Indicator Marketing Marketers CRM 112

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 104

Analytics Price Social Media Marketing CRM 104

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. How it helps you Ideal for Sales Ops and Admins without BDR or SDR capacity, Prospecting Agent automates the research and outreach process.

CRM 109

CRM User-Generated Analytics Management 109

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Automated optimization Does it offer AI-powered A/B testing, predictive analytics, and optimized send times? This can boost engagement rates.

Email Marketing 104

Email Marketing Transform User-Generated eCommerce 104

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM 107

CRM Analytics Management Customer 107

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster.

SEO 108

SEO Logistics User-Generated Finance 108

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns.

eCommerce 101

eCommerce Price Transform CRM 101

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Transform 103

Transform CMO Retail CRM 103

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

Analytics 110

Analytics Logistics CRM Customer Journey 110

Martech

MARCH 6, 2025

Want to make your product seem like its on the cutting edge of trendy? Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Akeneo introduced updates to its Product Cloud platform. Add agent to its name.

CRM 97

CRM Retail Analytics User-Generated 97

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. The fix Speed is everything here. The fix Streamline your tech stack.

CRM 118

CRM Customer Acquisition Analytics Communications 118

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity? Use analytics to track results Finally, use analytics to see how well your Facebook monitoring strategy is working.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Include attachments when importing products Previously, adding attachments to products during the import process was done manually, which was time consuming and introduced more potential for human error.

CRM 106

CRM Analytics Place Product 106

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. The result?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

JANUARY 6, 2025

Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. A great ICP includes: Pain points : What challenges are they facing that your product solves? Dive into your CRM to spot patterns. Lets get into it.

Customer 90

Customer eCommerce CRM Shipping 90