Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 87

Analytics Transform Affiliate Marketing Law 87

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Tailwind Purpose: Content circulation and traffic generation on Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. Email: Business email address Sign me up!

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management 120

Management eCommerce CRM User-Generated 120

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. Utilize data analytics to drive decision-making and improve operational efficiency. Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 113

SEO Logistics User-Generated Finance 113

Martech

MARCH 4, 2025

From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Demand generation uses intent signals and predictive analytics to engage high-value accounts. Email: Business email address Sign me up!

Transform 125

Transform CRM Analytics User-Generated 125

Martech

OCTOBER 1, 2024

Many of their capabilities were still rules based and relied on users to know how to configure them. The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. Users no longer need to scroll through multiple sections to gather important information.

CRM 115

CRM User-Generated Analytics Management 115

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 129

Transform SEO Copywriting User-Generated 129

Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hubspot Marketing

SEPTEMBER 11, 2024

Waste of time for less frequent users. There’s a learning curve that comes with many of these tools, so if an organization is a one-time user looking to analyze a small set of applications, it may not be as much of a time-saver and so not worth the cost. User interface. Customization. Pricing: Custom 2.

Price 121

Price CRM User-Generated Analytics 121

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 134

Transform User-Generated Retail Finance 134

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 129

Transform Marketing Marketers Copywriting 129

Search Engine Land

JULY 31, 2024

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing : Starts at $15/user/month. Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 129

User-Generated Food Transform Marketing 129

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. User-friendly interface: Look for a platform that is easy to navigate. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms). Processing.

Management 113

Management CMO Marketing Automation Platform Marketing 113

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 61

Analytics Customer Acquisition CRM Marketing 61

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Use analytics tools to understand where you currently stand. Why is this crucial?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance.

CRM 104

CRM User-Generated Management Communications 104

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 106

Analytics Price Social Media Marketing CRM 106

Martech

MARCH 6, 2025

Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.

CRM 105

CRM Retail Analytics User-Generated 105

SocialPilot

JANUARY 6, 2025

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice.

Price 81

Price Non-Profit Analytics CRM 81

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Lead generation: Count the number of new leads collected during the event. I am trained with MarTech content.

Key Performance Indicator 108

Key Performance Indicator Logistics Marketing Marketers 108

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

SocialPilot

JANUARY 6, 2025

Automated tools come with built-in analytics to analyze customer sentiments effectively. However, it is important to understand your specific requirements and choose a review automation tool that is: User-friendly and easy to set up. Additionally, these tool comes with an AI-powered response feature that generates replies in one click.

CRM 110

CRM Management User-Generated Price 110

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Lynton Web

JANUARY 2, 2025

Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. Understanding Score Properties and Thresholds When you implement lead scoring in HubSpot, each score type creates its property in your CRM.

Transform 98

Transform Whitepaper CRM Price 98

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. To access the insights you need, collect data from marketing research, social analytics, and your CRM. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making.

User-Generated 73

User-Generated Entertainment CRM Retail 73