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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. I am trained with MarTech content.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Tools like Google Analytics can show you which landing pages bring in the most traffic. And what’s not.

Analytics 101
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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Analytics?

CRM 114
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Improving marketing operations performance: Best of the MarTechBot

Martech

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. Calculate it by dividing total revenue by total ad spend.

Transform 128
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM 84