Analytics Customer Acquisition Customer Marketing 
Neil Patel
MARCH 2, 2021
Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.
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Martech
JUNE 12, 2024
So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.
Base.ai
MAY 8, 2023
The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.
Martech
FEBRUARY 22, 2022
Usually, this is in the form of a FAQs page that quickly resolves relatively common customer questions. Use analytics to improve the customer journey. Research and data provide many insights into the efficiency of your customer support team. Talk to customer-facing staff. Click here to download! Greater profits.
Martech
AUGUST 12, 2021
And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.
Sprout Social
JULY 30, 2018
One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. Yes, this is a little plug for Simply Measured (Advanced Analytics).
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