Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Anticipate customer needs. Anticipating customer behavior to drive personalization. Faster conversion rates.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 105

Marketing Strategy Customer Transform Marketing Mix 105

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. Improving campaign performance.

Marketing Mix 133

Marketing Mix Transform Analytics Customer Acquisition 133

The Marketing Operations Leader

MARCH 25, 2025

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments. Sign up here. Leslie K. Brooke Heron Read more

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

OCTOBER 14, 2024

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Referral: Finally, happy customers tend to spread the word.

Price 117

Price Marketing Marketers User-Generated 117

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO CAC (customer acquisition cost). Get the daily newsletter search marketers rely on.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145