Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 109

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 109

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. It’s the ultimate indicator of your campaign’s profitability.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform 101

Transform CRM Analytics eCommerce 101

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Limited customization.

Analytics 122

Analytics Transform CRM Marketers 122

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

DECEMBER 8, 2021

Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. They are too focused on customer acquisition.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Marketing Insider Group

JULY 24, 2024

A well-planned content calendar ensures regular posting while focusing on quality, which attracts and retains readers and drives better results for your content marketing strategy. 8) Audience Growth Measuring your audience’s expansion helps you understand your content’s reach and impact.

Content Marketing 120

Content Marketing Marketers Marketing Customer Acquisition 120

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Martech

DECEMBER 2, 2024

By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. Incrementality testing platforms: Consider using specialized incrementality testing platforms that provide tools and methodologies for measuring marketing effectiveness.

User-Generated 112

User-Generated Retail Marketers Marketing 112

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Marketing Insider Group

JUNE 10, 2024

Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 126

Analytics Product Transform Customer Journey 126

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Referral: Finally, happy customers tend to spread the word.

Price 117

Price Marketers Marketing User-Generated 117

Martech

FEBRUARY 14, 2025

Predictive analytics that supposedly tell you what customers want before they know themselves. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Dig deeper: What do C-level execs think of their GTM strategies? You’ve heard the promises.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing marketing , allowing you to create more accurate and efficient strategies based on data. What marketing analytics is.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

SEPTEMBER 6, 2024

Another benefit I’ve found is that they can also help collect and sort important data, like contact information and interests, so you and your team can easily create customized mailing lists. Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. Advanced analytics and reporting.

eCommerce 100

eCommerce Price Transform CRM 100

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. They share their love for your product with others.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

DECEMBER 23, 2024

Besides all of that, detailed performance analytics with suggestions on what to improve is something we all need. Source Thanks to this deeper insight, businesses can react appropriately to customer feelings, address negative sentiment quickly, and improve overall brand perception before it all escalates due to negative reactions.

Transform 115

Transform User-Generated Marketers Marketing 115

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Social media platforms Marketing 4.1.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 95

Management Marketers Marketing CRM 95

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. The first step of this article is on how to get started with analytics. Why use analytics in marketing.

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies.

Customer Acquisition 61

Customer Acquisition Marketers Marketing Analytics 61

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. Why wouldn’t they be?

Analytics 103

Analytics Transform Marketers Marketing 103

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Customer acquisition is important.

Marketing Strategy 87

Marketing Strategy Customer Acquisition Marketers Marketing 87

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Sample goals: Achieve a 90% customer satisfaction score (CSAT). Increase regional sales pipeline by 20%.

User-Generated 61

User-Generated CRM Customer Acquisition Partner Marketing 61

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. With this data, you can validate product ideas, prioritize features based on customer feedback, and uncover niche markets or segments with specific needs.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Multi-Channel Marketing : Combine email and SMS campaigns in one platform for a seamless customer experience. A boost in repeat purchases and stronger customer loyalty.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.

Marketing Mix 130

Marketing Mix Transform Analytics Customer Acquisition 130