Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Adobe Experience Cloud Blog

JANUARY 15, 2016

A recent report by Forbes Insights entitled “The Predictive Journey” surveyed 308 CMOs and business unit directors, and found that nearly half of the organizations deeming their usage of predictive analytics to be “highly advanced” credit the technology with increasing their ROI by more than 25%.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5% year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.

Product 89

Product SEO Customer Acquisition eCommerce 89

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Yes, this is a little plug for Simply Measured (Advanced Analytics).

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Customer Success Operations Specialists : Responsible for improving customer onboarding, engagement, and retention processes to maximize the value of each customer over time.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences.

Management 98

Management Customer Retail eCommerce 98

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” Recent buyers, high-value customers, occasional shoppers, or haven’t purchased Engagement level.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Customer retention rate: Measure the percentage of customers retained over a specific period.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Customer retention rate: Measure the percentage of customers retained over a specific period.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketers Marketing User-Generated 52

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 144

PR Non-Profit Marketers Marketing 144

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. In marketing terms, your “antithesis” is your customer’s pain point.

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Getting Started with Email Marketing.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145