Remove Analytics Remove Customer Journey Remove Digital Marketing
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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Collect spend data for all channels.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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Transition to a career in martech: Best of the MarTechBot

Martech

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 110
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today!

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What is customer journey analytics and how are these tools helping marketers?

Martech

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Cross-channel data.

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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customersjourneys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download!