Analytics Customer Journey New Technology Succession Management 
Sprout Social
JUNE 26, 2023
Creates a consistent brand experience: An integrated customer experience provides a consistent brand experience for users across every touchpoint, whether chatting with a customer support agent over the phone or visiting a physical store. Talk to stakeholders who regularly interact with customers.
Martech
JANUARY 13, 2022
Mobile to communicate with customers using mobile devices. Social integration to identify potential and current customers. Dynamic interactions with customers on a website. Marketing analytics to prove and improve business impact. Lead management. Targeted, personalized display ads. Snapshot: Marketing automation.
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