Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 126

Energy Marketing Marketers Customer Journey 126

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Limited customization. Use case #1: Predictive analytics for campaign performance.

Analytics 129

Analytics Transform Marketing Marketers 129

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 128

Transform Customer Journey Analytics Marketing 128

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? Returning to your business case, what can you know about people who are potential customers of yours? We usually think about the “path to purchase” or “customer journey,” but we don’t always calculate the expected value of customers at each stage.

Customer 117

Customer Customer Journey eCommerce Analytics 117

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Its found by listening to your customers.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics 107

Analytics Marketing Marketers Customer Journey 107

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 120

Retail Shopper Market Shoppers Advertising 120

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 72

Analytics Customer Acquisition CRM Marketing 72

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. Pro tip : Use AI to identify where customers are and deliver the right message at the right time. What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars.

Customer Journey 137

Customer Journey Copywriting Marketing Marketers 137

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 119

SEO User-Generated Analytics Customer Journey 119

Sprout Social

SEPTEMBER 17, 2024

Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And this is true for every stage of the customer journey.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

illumin

JANUARY 14, 2025

Agencies will be focused on integrating new attribution models that go beyond last-click and consider the full customer journey across touchpoints , from social media impressions to in-store visits. Example : IKEA already uses AR in its IKEA Place app, letting customers place virtual furniture in their homes before buying it.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 117

CRM User-Generated Analytics Management 117

Martech

NOVEMBER 26, 2024

Investing in CX technologies is essential for any business looking to thrive in a customer-driven economy. To ensure you can optimize customer interactions, stay agile and deliver a seamless customer experience, a good place to start is to audit your CX technology. Is customer data shared across platforms in real time?

Customer Journey 78

Customer Journey CRM Law Analytics 78

illumin

JANUARY 23, 2025

How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. If a customer has location services enabled, tracking can detect when they enter or exit a store. First-touch attribution : Credits the first online interaction that led to the customers in-store visit.

Retail 94

Retail Transform Analytics Promotion 94

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Martech

MAY 15, 2025

The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnichannel customer experiences and the growing need for data democratization. Enhancing data governance.

Transform 88

Transform Customer Journey Marketing Marketers 88

Welcome Software

DECEMBER 17, 2024

Companies need to bring analytics to where their data lives, not the other way around." Media: what is warehouse-native analytics Vijay Ganesan, the CEO of NetSpring, discusses what warehouse-native analytics actually means. Warehouse-native analytics turns complex analysis into instant insights.

Analytics 40

Analytics Customer Journey CRM Retail 40

The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It breaks MOPs into four clear areas: Technology management Strategy and planning Enablement and program management Marketing analytics and insights Each pillar is specific enough to guide roles and responsibilities, but flexible enough to adapt.

Finance 130

Finance CMO Marketing Marketers 130

Sprout Social

JANUARY 27, 2025

Social media is a go-to platform for retail customers. Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. And this is true for every stage of the customer journey.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Hubspot Marketing

OCTOBER 28, 2024

Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Use predictive analytics tools. Visualize your customers’ journey. Customer journeys can be complicated. So, why not use AI to analyze data from each channel to identify places where users drop or are less engaged?

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100

Hootsuite

NOVEMBER 21, 2024

Extensive research takes time, but it’s worth it (and reading up on 83 stats on social media demographics in 2024 is a good place to start). It’s important to have both forms of content in your social media strategy to cater to the different stages of the customer journey,” says Leighton.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Duct Tape Marketing

AUGUST 30, 2024

If I were to give marketing strategy an emotional definition, it's how you will place the flag in the sand to say, “Here's how we're going to dominate.” But what I want to suggest is a marketing strategy actually runs through the entire customer journey. It’s a tool we use to reinforce this idea of the customer journey.

Marketing Strategy 87

Marketing Strategy Customer Journey Marketing Marketers 87

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Consider production costs, what your competitors charge, and how much value your customers see in your product.

Marketing 124

Marketing Marketers Price User-Generated 124

Welcome Software

JULY 7, 2025

Why most customer retention strategies fail Most companies approach customer retention in fundamentally flawed ways that guarantee mediocre results. The analytics-only approach Teams build sophisticated churn prediction models and create beautiful dashboards that track engagement metrics.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Sachs Marketing Group

JANUARY 13, 2025

This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. The Modern Customer Journey Todays customer journey is anything but linear. Cost control through budget caps and performance monitoring.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Unbounce

JANUARY 6, 2025

Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Why it’s important: Tracks metrics to understand user behavior.

User-Generated 111

User-Generated Price Copywriting Analytics 111

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Ensure tracking is in place before launch (ever had missing UTM data?

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

SEPTEMBER 23, 2024

The AI agents can even build a customer journey in Salesforce Flow. Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization.

Transform 106

Transform Marketing Marketers Health 106

Litmus

OCTOBER 31, 2024

Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Sometimes, these tools are also called customer data platforms (CDP) or data management platforms (DMP). Do customers behave similarly or engage with content in a similar order?

CRM 90

CRM Management Email Marketing Transform 90

Martech

JULY 25, 2025

Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Presence audit: Assess where your brand appears (or doesn’t) across these journeys. AI is now your silent brand manager.

Branding 68

Branding Shoppers Price SEO 68

Hubspot Marketing

JANUARY 28, 2025

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. These are the customers who stick around, spend more, and are easier to retain. Dan Bowen , founder of Bowen Media , told me how they use performance analytics to optimize marketing budgets by focusing on high-value audiences.

Non-Profit 72

Non-Profit Transform Marketing Marketers 72

Use Insider

OCTOBER 25, 2024

Customer data platforms : Set a solid foundation for effective marketing campaigns CDPs are software solutions designed to aggregate customer data from various sources into a single database. The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketing 52

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Martech

SEPTEMBER 18, 2024

To succeed, your brand must deliver the right message at the right time and in the right place. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. Leverage data and analytics: Anticipate micro-moments Use data to understand and predict micro-moments.

Customer 70

Customer Key Performance Indicator CRM Management 70

Hubspot Marketing

JULY 25, 2025

These systems automatically log calls, track customer issues, and provide agents with complete customer context during conversations, enabling faster resolution times and improved customer satisfaction. Ready to see how HubSpot can revolutionize your call center business operations and help you place more candidates faster?

CRM 94

CRM Transform Price Analytics 94