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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Anticipate customer needs.

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Healthcare Marketers: It’s Time to Transform

Adobe Experience Cloud Blog

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Do you know their customer journeys? It’s that simple.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. So, there isn’t this need for one large physical event to equal one large digital experience.

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What marketers should know about customer journey analytics

Martech

Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”. What is customer journey analytics?