Path to Purchase Research: Decoding Your Customers’ Buying Journey
Customers.ai
JANUARY 3, 2025
Collect Data Across Multiple Touchpoints Your customers interact with your brand across dozens of channels and each one holds a clue about their journey. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The result?
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