Remove Analytics Remove Customer loyalty Remove Performance Marketing
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How to transform your website into a continuous marketing powerhouse

Martech

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 125
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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 109
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Why marketing engagement metrics actually do matter

Martech

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Paid search and conversion-driven marketing aren’t the only easily trackable initiatives.

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Marketing in the age of the omnipresent consumer

Martech

Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. With Tagger by Sprout Social, you can integrate influencer marketing with your brand’s social strategy by harnessing data and analytics.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Analytics, insights, and activation. B2B marketing. They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds.

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Why we care about advertising: A marketer’s guide

Martech

Does your team understand data and analytics? Advertising is that mechanism that fills the gap between your brand and potential customers. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty.