Analytics Customer loyalty Performance Marketing 
Martech
JULY 26, 2024
Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.
Martech
JULY 30, 2024
Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.
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Martech
FEBRUARY 6, 2025
Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Paid search and conversion-driven marketing aren’t the only easily trackable initiatives.
Martech
MARCH 1, 2023
Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.
Sprout Social
OCTOBER 31, 2023
Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. With Tagger by Sprout Social, you can integrate influencer marketing with your brand’s social strategy by harnessing data and analytics.
Marketing Insider Group
JANUARY 11, 2021
Analytics, insights, and activation. B2B marketing. They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds.
Martech
MAY 27, 2022
Does your team understand data and analytics? Advertising is that mechanism that fills the gap between your brand and potential customers. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty.
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