Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Customer Satisfaction Score (CSAT) is a metric that measures how happy your customers are with your service through surveys and ratings after an interaction.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page. Absolutely.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 114

PR Gen Z Thought Leadership Communications 114

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. A boost in repeat purchases and stronger customer loyalty.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Thats exactly what luxury luggage brand BIS did to promote its limited-edition Wicked collection.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

SocialPilot

MAY 8, 2025

The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. Dove, for example, is a brand that promotes real beauty standards. Determine Your Audience Demographics Utilize social media analytics tools to assess who currently engages with your brand.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Marketing Insider Group

JULY 7, 2025

That’s why many professionals turn to sophisticated analytics tools or even specialized solutions like PaperWriter , which sits at the intersection of content creation, performance tracking, and strategic optimization, helping marketers create impactful assets while keeping a sharp eye on measurable outcomes.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail 79

Retail Customer loyalty Promotion Health 79

Martech

MAY 5, 2025

Highlight stories of how your brand supports customers or contributes positively to the community. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. This approach can help maintain customer loyalty and encourage repeat purchases.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Vertical Response

JANUARY 10, 2025

Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement. The primary types include promotional, transactional, and lifecycle emails, each serving a distinct purpose in a comprehensive strategy.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate 59

Real Estate Transform User-Generated Education 59

Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Search Engine Land

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Welcome Software

DECEMBER 4, 2024

Benefits of customer experience management: Increased customer loyalty: When customers have great experiences, they stick around. Companies with strong CXM see higher retention rates, brand loyalty, and increased customer lifetime value. Better brand reputation: Happy customers become brand advocates.

Management 52

Management Customer Customer Journey Shipping 52

Vertical Response

OCTOBER 27, 2024

Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics. It enables you to create and execute email campaigns using templates and analytics, ensuring that your marketing emails are well-crafted and impactful.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Vertical Response

MAY 18, 2025

Different types of emails , such as newsletters, promotional emails, and transactional emails, each play a specific role in a marketing strategy. An Email Campaign is a coordinated set of individual email messages delivered over a specific period with a particular goal in mind, such as promoting a product or nurturing leads.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

JULY 27, 2025

Whether it’s a simple text message or a more dynamic campaign, text messaging enables businesses to build relationships, keep customers informed, and drive engagement. By leveraging SMS marketing campaigns, companies can reach customers with timely updates, promotions, and personalized offers.

Law 52

Law Shipping Communications Customer loyalty 52

SocialPilot

JULY 21, 2025

Mix up content types : educational, behind-the-scenes, user-generated content, and promotions. Use analytics to understand what’s working and what isn’t. Reply to comments, ask questions, reshare customer content, and show appreciation. A content calendar helps you stay consistent and avoid scrambling at the last minute.

Transform 58

Transform Retail Fashion Traditional Marketing 58

Customers.ai

JANUARY 2, 2025

Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love. Trigger-based emails, on the other hand, are automated and personalized, sent based on specific customer actions or behaviors. Identify whats working and what needs improvement.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Justify higher CAC for high-CLV customers. Net Promoter Score (NPS) What it is: A measure of customer loyalty based on the likelihood to recommend your brand.

Customer Acquisition 52

Customer Acquisition User-Generated Marketing Marketers 52

Welcome Software

SEPTEMBER 17, 2024

This initiative aims to equip customers with practical skills to manage their finances better. Personalized financial education Leveraging data analytics and AI, banks are increasingly able to offer personalized financial advice and educational content.

Transform 52

Transform Customer Education Finance 52

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Customer Success Operations Specialists : Responsible for improving customer onboarding, engagement, and retention processes to maximize the value of each customer over time.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

SocialPilot

FEBRUARY 13, 2025

Customer Retention 56% of online shoppers say that a businesss response to reviews has changed their perspective on the business, indicating that engaging with customers can influence customer loyalty. This not only promotes your products/services but also encourages interaction.

User-Generated 64

User-Generated Management Food Non-Profit 64

Buffer Marketing

FEBRUARY 4, 2025

Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships with your followers and, if you're a business, could boost customer loyalty. Instagram Story Analytics If you have an  Instagram Creator  or  Business account , you can access  Instagram analytics.

Analytics 63

Analytics Place Customer loyalty Branding 63

SocialPilot

FEBRUARY 12, 2025

They provide insights into whats working and what needs fixing, leading to genuine customer loyalty. Promote Your Facebook Review Page (Make It Visible!) Customers cant leave a review if they dont know where to go! Did you know businesses that actively promote their review page see 4x more reviews than those who dont?

User-Generated 52

User-Generated Price Management Customer loyalty 52