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Pinterest videos: A complete guide for 2025

Sprout Social

With a business account, you can also review how many people click these links via Pinterest analytics. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper.

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What Is AI Analytics?

Hubspot Marketing

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. And its a must!

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

“50 shoppers are checking this out!”). Some Litmus customers have seen a 116% increase in click-through rates (CTR) using this approach. Your new customers have entered your world, and it’s your job to be a gracious host. “Retention is certainly part of creating better customers.

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. A boost in repeat purchases and stronger customer loyalty.

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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

A report found that 99% of shoppers read at least one online review before visiting a business. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.