Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 117

eCommerce Customer Retail Transform 117

Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

SEPTEMBER 18, 2024

One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Imagine the same effect across hundreds, even thousands, of customers. The data speaks for itself.

Transform 113

Transform Customer loyalty Customer Journey Marketers 113

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech!

Transform 119

Transform eCommerce Shoppers Retail 119

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertisers Advertising 80

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketers 72

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Search Engine Land

JULY 16, 2024

Customers using AR to unlock exclusive virtual rewards, or engaging with VR to explore immersive brand environments that offer unique benefits and incentives – augmented or virtual, these initiatives become a reality. Interested in exploring the profitability of loyalty programs further?

Transform 72

Transform Customer loyalty Fashion Promotion 72

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. A boost in repeat purchases and stronger customer loyalty.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. Ready to transform your customer’s shopping experiences?

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 107

Transform CMO Key Performance Indicator Customer loyalty 107

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Vertical Response

OCTOBER 27, 2024

Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics. It enables you to create and execute email campaigns using templates and analytics, ensuring that your marketing emails are well-crafted and impactful.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Real Estate 64

Customers.ai

JANUARY 3, 2025

Collect Data Across Multiple Touchpoints Your customers interact with your brand across dozens of channels and each one holds a clue about their journey. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The result?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Marketing Insider Group

SEPTEMBER 17, 2024

What Technologies Do You See as Enabling Better Customer Experiences? I see real-time analytics delivering the personalization and relevance that typifies great customer experiences. True omnichannel presence is also essential as customers use more and more channels to interact with a single brand.

Customer 78

Customer Transform Entertainment Real Estate 78

Sprout Social

NOVEMBER 16, 2021

Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. Ideally those links will include UTM parameters so you can effectively track the behavior and path of people who have clicked the link via Google Analytics. Start selling directly on social media platforms. What data matters most?

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Marketing Insider Group

JULY 12, 2021

From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Marketers have come to prioritize quality content as a way to reach customers. One piece of content that is valuable to your target demographic can increase brand awareness and customer loyalty. .

Transform 145

Transform Digital Marketing Customer loyalty Communications 145

Martech

JANUARY 18, 2024

This strategic shift enables more targeted, effective marketing strategies that drive sustained growth and customer loyalty. In both cases, strategic integration focused on: Consolidating customer data. Providing visibility through analytics. Map customer data/insight flows across the stack to determine linkages.

Transform 117

Transform Customer loyalty CRM Analytics 117

Hubspot Marketing

AUGUST 3, 2018

According to a recent study, 40 percent of large businesses use NLP for tasks like data analytics and customer service. Imagine that technology transforming not only entertainment and competition, but also being leveraged by every industry. Here’s where deep learning comes into play. Applications and Advancements of AI.

Transform 145

Transform Customer loyalty Energy Entertainment 145

Martech

DECEMBER 29, 2023

This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. On the measurement side, there are platforms for multi-touch attribution, media mix modeling, web analytics, data clean rooms and brand verification. It’s been a tough year for many consumers. 5: Show leadership.

Transform 121

Transform Customer loyalty Analytics Communications 121

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care. The real question that I should be asking is: What causes customer loyalty?” Causes matter.

Customer 110

Customer Transform Customer Journey Customer loyalty 110

Welcome Software

DECEMBER 4, 2024

Benefits of customer experience management: Increased customer loyalty: When customers have great experiences, they stick around. Companies with strong CXM see higher retention rates, brand loyalty, and increased customer lifetime value. Better brand reputation: Happy customers become brand advocates.

Management 52

Management Customer Customer Journey Shipping 52

Marketing Insider Group

FEBRUARY 5, 2020

Speaking of Scrooge, there are some fearful CMOs who hesitate to jump into the water when it comes to the cost of digital transformation, content marketing, and other cutting-edge strategies that can keep them ahead of their competitors. Prepare the way for a 21 st -century transformation with workshops, training, and patience.

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 117

Advertising Advertisers Transform Customer Acquisition 117

Martech

MAY 5, 2022

By rewarding customers after they reach designated tiers, brands can foster engagement. She offered a fictional example of targeting a gamer who’s signed up for a trial, showing the power of a CDP for driving customer loyalty: “We want to make sure that he doesn’t churn. Using a CDP, we can help prevent it.

Customer 120

Customer Transform Customer loyalty User-Generated 120

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. CMOs need to prove and demonstrate that marketing provides predictable value through advanced analytics and financial terminology.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Neil Patel

JANUARY 17, 2022

Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). Social analytics and dashboards Sprout’s analytics tools speed up data collection and distribution.

Management 121

Management Customer Transform CRM 121

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. Then, use tools like dashboard, spreadsheets, or graphic software to transform the data into a usable format for analysis. Not an analytics pro? Analyze your data. Interpret the findings.

Transform 107

Transform Key Performance Indicator Analytics User-Generated 107

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Branding 139

Branding Health Customer loyalty User-Generated 139

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. It’s calculated by asking customers to rate the likelihood of their referral on a scale of zero to ten.

Promotion 127

Promotion Transform Customer Journey Customer loyalty 127

Martech

MARCH 7, 2022

Whether you’re launching a campaign or optimizing the performance of an existing experience, make your customers a part of the process. Not only will it increase your clarity and improve your performance, but it also increases customer loyalty and makes your customers feel like a VIP who gets to see behind the scenes.

Customer 98

Customer Transform Customer Journey Customer loyalty 98