Base.ai

JANUARY 10, 2025

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

Transform 52

Transform Customer Customer Journey Analytics 52

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 113

Customer Education Customer Acquisition User-Generated 113

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett. Understanding the customer.

Customer 112

Customer Analytics CRM Product 112

Search Engine Land

JANUARY 23, 2023

The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully. Marketers aren’t happy. Why we care.

Analytics 96

Analytics Product Customer Marketing Customer 96

Adobe Experience Cloud Blog

JUNE 24, 2013

As a result, we’ve seen an explosion in innovation in marketing technology, with thousands of solutions in categories ranging from as social ad management and content curation to marketing analytics and predictive scoring to website optimization and more. Marketing management capabilities. A powerful analytics engine.

Fashion 134

Fashion Marketing Marketers Analytics 134

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers.

Marketing 52

Marketing Marketers B2C CRM 52

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. Identifying the different data points needed to gain insights into what’s working is the foundation for a solid analytics plan. Tools include Google Tag Manager, chatbots, tracking codes, tracking pixels, and lead gen forms with built-in analytics. Voting: 5 minutes.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Adobe Experience Cloud Blog

JULY 31, 2019

Additionally, the minimum standard is to provide help in whatever way the customer wants: chat, phone, and email. Act On Analytics. Some sophisticated solutions collect data on customer usage, made available via a dashboard. If you have this insight, put those analytics work.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Martech

JANUARY 31, 2023

“Creating and delivering a great customer experience starts with the ability to identify your customers at all touch points,” said Amy Nelson, Big Lots’ vice president of customer relationship management, loyalty and analytics, at The MarTech Conference.

Fashion 96

Fashion Analytics Retail Customer 96

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Agency partnerships allow you to tap into marketing professionals with extensive technical expertise who can deliver multiple creative and innovative campaigns at the same time. Social analytics.

Management 142

Management Transform Price CRM 142

Adobe Experience Cloud Blog

OCTOBER 1, 2013

It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Go native.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

JUNE 6, 2011

With this in mind, marketers are now taking the time to develop a comprehensive persona for each type of buyer. As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. They also need integrated marketing analytics for mobile-based buyers.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Martech

AUGUST 15, 2023

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Marketing Insider Group

APRIL 10, 2023

In this guide, we’ll share the full insights of our research as well as two important ways you can maximize the content marketing ROI you earn across web traffic sources: tracking site traffic with Google Analytics, and creating consistent, high-value content for your target audiences. Let’s dive in.

B2C 144

B2C Real Estate Food Finance 144

Martech

FEBRUARY 22, 2022

Usually, this is in the form of a FAQs page that quickly resolves relatively common customer questions. Use analytics to improve the customer journey. Research and data provide many insights into the efficiency of your customer support team. Talk to customer-facing staff. Click here to download!

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Neil Patel

MARCH 2, 2021

Investors are more interested in providing the company with the resources it needs, partners are more committed to growth, and the company can use the improved profit margins to pass the value to its customers for a greater market position. How You Can Measure CAC.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Adobe Experience Cloud Blog

MAY 11, 2012

A “work backwards” mentality is helping marketing organizations understand what metrics drive revenue. By understanding pipeline from cold to close, marketers can better predict pipeline impact and efficiently allocate resources accordingly. Next, develop a process. Thirdly, create the conversation. It is both monetary and educational.

User-Generated 115

User-Generated CRM Marketing Marketers 115

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

MARCH 5, 2021

As the most innovative and dynamic media company in Australia offering subscription TV, Foxtel knew they had to increase their appeal to customers by making engagement easier, more personal, and more mobile-friendly. They saw a unique opportunity to increase the insights and customer personalization with Adobe Experience Cloud technology.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. Marketing professionals already know how critical authenticity is.

Gen Z 145

Gen Z Millennials CMO Marketing 145

SmartBrief - Marketing

MAY 14, 2024

Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns. By using relevant data, businesses can understand their potential clients, track the effectiveness of their marketing campaigns and drive business growth.

Transform 115

Transform Marketing Marketers Market Trends 115

Martech

AUGUST 12, 2021

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

Transform 108

Transform CMO Customer Acquisition Retail 108

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 108

Transform CMO User-Generated Management 108

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles. Take social media managers, for example.

CMO 125

CMO Social Media Marketing Price Management 125

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Health 115

Health Advertising Advertisers Law 115

Marketing Insider Group

JULY 15, 2015

From REI’s persona-based content marketing strategy targeting (tongue-in-cheek) narcissists who love biking to Nike ID’s custom footwear, customers require an experience that is all about them! A data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience.

Customer 110

Customer Customer Journey Education Retail 110

Hootsuite

AUGUST 19, 2021

Analytics and reporting. During this call, ask questions about the client’s business model, target customers, marketing budgets, KPIs, and any history working with freelance social media managers to uncover potential red flags. Creating and managing content calendars. Content creation (photography, design). Copywriting.

Management 143

Management Copywriting Real Estate Logistics 143

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Law 110

Law Advertising Advertisers Analytics 110

Marketing Insider Group

JANUARY 7, 2015

.” That’s good news for consumers and content marketers alike — there are fewer things worse than lifeless content. Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It’s all about convergence.

Transform 110

Transform User-Generated Millennials Marketing 110

Martech

OCTOBER 28, 2022

But in simple terms, it starts with B2B marketing viewing sales as their customer. Marketing has been so focused on serving sales, “marketing-sales alignment” and generating volumes of leads to make sales pros productive that today’s demand effort has stalled.

Transform 127

Transform Communications Analytics Management 127

Adobe Experience Cloud Blog

OCTOBER 23, 2019

James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber. Jennifer Wong , Head of Marketing, Convoy. Kalina Bryant , Head of Customer Marketing, Signifyd. Marketing Operations Manager, CenturyLink. Rachit Puri , Global Marketing Automation Manager, Thoughtworks. Kate Federhar , Sr.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Social listening and analytics. Figure out how to position your brand.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

FEBRUARY 5, 2020

Agile marketing: As a recent McKinsey study pointed out, using Agile methodology in marketing empowers marketers to leverage data analytics to discover opportunities, solve problems, run tests quickly, and adjust the strategy accordingly. Customers don’t trust ads. The reason?

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

The CMO Survey

FEBRUARY 24, 2021

of marketers reporting investment, and 65% of marketers reporting investments in digital media and search, followed by direct digital marketing (57.3%), data analytics (56.5%), and marketing technology platforms (54%). Company website optimization was the main focus, with 73.8%

Transform 130

Transform CMO B2C Digital Marketing 130

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come.

User-Generated 141

User-Generated Customer Journey Social Media Marketing Entertainment 141