Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Act On Analytics. If you have this insight, put those analytics work.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. Identifying the different data points needed to gain insights into what’s working is the foundation for a solid analytics plan. Tools include Google Tag Manager, chatbots, tracking codes, tracking pixels, and lead gen forms with built-in analytics. Voting: 5 minutes.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles.

CMO 127

CMO Social Media Marketing Price Management 127

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.

Acquisition Marketing 75

Acquisition Marketing Customer Acquisition eCommerce Analytics 75

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? That’s OK.

Product 93

Product Product Marketing Management Customer Marketing 93

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 89

CRM Customer Journey Management Email Marketing 89