Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Customer Acquisition 105

Customer Acquisition Analytics Customer Key Performance Indicator 105

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. How does it guide visitors through the customer journey? And what’s not. And double down on what does.

Analytics 93

Analytics SEO User-Generated Health 93

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 109

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 109

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. HubSpot), and data analytics platforms (e.g., Google Analytics).

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. Calculate it by dividing total revenue by total ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Whats driving customer churn?

Transform 101

Transform CRM Analytics eCommerce 101

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI).

Transform 128

Transform Marketers Marketing Customer Acquisition 128

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 121

Analytics Transform CRM Marketers 121

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Martech

APRIL 3, 2025

It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 75

Customer Acquisition Transform Customer Journey Finance 75

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Be patient as you build your funnel.

Customer Acquisition 115

Customer Acquisition Customer Journey Marketers Marketing 115

Martech

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby. Automated in-store availability. New campaign goals.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertisers 124

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesnt track unique pageviews. Obviously this is a major simplification.

Customer Acquisition 85

Customer Acquisition Analytics Entertainment Product 85

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. Your Google Analytics account. First-party data collected from your websites, apps, physical stores or directly from customers.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. Martech tools: Google Analytics: To track sales and user behavior.

User-Generated 112

User-Generated Retail Marketers Marketing 112

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 126

Analytics Product Transform Customer Journey 126

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. Real revenue impact starts with customer acquisition costs. Reality looks different.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

Product Marketing 108

Product Marketing Product Finance Marketers 108

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

FEBRUARY 20, 2025

Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. According to analytics software vendor SAS, 73% of consumers are more concerned about their data privacy now than they were a few years ago.

Advertisers 85

Advertisers Advertising Customer Acquisition Analytics 85

Hubspot Marketing

OCTOBER 14, 2024

It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers. Consider production costs, what your competitors charge, and how much value your customers see in your product. Process: What’s the process for getting your product to your customers?

Price 117

Price Marketers Marketing User-Generated 117

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Opt for email automation software that includes a Customer Data Platform (CDP) or one that integrates seamlessly with your existing CRM or CDP.

Customer 52

Customer CRM User-Generated Transform 52

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Besides all of that, detailed performance analytics with suggestions on what to improve is something we all need. Heres how AI actually helps.

Transform 112

Transform User-Generated Marketers Marketing 112

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4.

CRM 118

CRM Customer Acquisition Analytics Communications 118

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Hootsuite

OCTOBER 20, 2020

In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media.

Transform 140

Transform Customer Health Communications 140

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Buffer Marketing

NOVEMBER 7, 2024

Here’s what my list of competitors may look like broken down by categories: Competitor Direct Different solution Different customer AirBnB V HomeAway V Homestay V Booking.com V Hotels.com V OneFineStay V Now that you have a comprehensive list of your competitors with similar products, it’s time to start the actual analysis.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 110

Analytics Product Automobile Customer Journey 110