Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics 118

Analytics PR Price CRM 118

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

Customer 133

Customer Shipping Customer loyalty Analytics 133

Marketing Insider Group

SEPTEMBER 23, 2024

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time.

Management 125

Management CRM Analytics Marketing 125

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.

Analytics 132

Analytics Law eCommerce CMO 132

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

Management 141

Management Traditional Marketing Promotion Price 141

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. That’s not always true.

Customer 123

Customer Customer loyalty Customer Journey Analytics 123

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 116

Customer B2C CMO Customer Journey 116

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 121

eCommerce Customer Retail Transform 121

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics provide the demographic data and engagement metrics to help.

Analytics 94

Analytics Thought Leadership User-Generated Social Media Marketing 94

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. This enables better segmentation, targeted campaigns, and improved customer satisfaction.

CRM 107

CRM Management Thought Leadership Market Trends 107

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. For instance, predictive analytics can help you foresee which tasks might take longer than expected, allowing for a more realistic project plan.

Management 113

Management Manufacturing Customer loyalty Analytics 113

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 125

Customer Direct Mail Transform Health 125

Martech

SEPTEMBER 30, 2024

You are hiring a content strategy development manager who is not an SME. Dig deeper: Content marketing: What it is and why marketers should care Updated answer: As the CMO of a new national footwear brand, hiring a Content Strategy Development Manager is crucial for building our brand presence. Interview questions: 1. Processing.

Management 121

Management CMO Content Marketing Analytics 121

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 137

Customer Branding Customer loyalty Transform 137

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

Management 116

Management Social Media Marketing Energy Analytics 116

Martech

MARCH 4, 2025

A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. A more significant issue is their lack of a customer journey management approach. Why does this happen?

Management 113

Management Customer Journey Customer Analytics 113

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data.

Transform 129

Transform Analytics User-Generated Management 129

Martech

AUGUST 8, 2024

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 121

Customer User-Generated Education Analytics 121

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools.

Key Performance Indicator 115

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 115

Trade Press Services Newsletter

MAY 1, 2025

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Identify how visitors will find information, engage with your brand, and convert into leads or customers.

User-Generated 130

User-Generated Analytics SEO Promotion 130

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 127

Transform Customer Journey Analytics Marketing 127

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

Management 59

Management Logistics User-Generated Place 59

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 124

Law Analytics Advertising Advertisers 124

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions. Processing.

Marketing Mix 122

Marketing Mix Finance Analytics Marketing 122

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketing Marketers 123

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Is shifting to martech now the right choice?

CMO 116

CMO Marketing Automation Platform Analytics Digital Marketing 116

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. Web Analytics Tool: Example: Google Analytics or Adobe Analytics.

CMO 118

CMO Marketing Automation Platform Key Performance Indicator Analytics 118

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128