Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 117

Customer Customer loyalty Customer Journey Analytics 117

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. 5 ways to build trust and respect customer privacy 1. This isn’t confined to any one industry.

Customer 121

Customer Transform Retail Finance 121

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 96

Analytics Social Media Marketing Place Marketing Strategy 96

Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

Place 121

Place User-Generated eBook Marketing 121

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 105

Analytics Price Social Media Marketing Key Performance Indicator 105

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 119

Customer Direct Mail Transform Health 119

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? How much is a random person worth to your business?

Customer 111

Customer Customer Journey eCommerce Analytics 111

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 99

Customer Price Customer Acquisition Customer loyalty 99

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Marketers can use customer data to better understand what customers are looking for next, and plan custom experiences accordingly.

Advertising 111

Advertising Advertisers Analytics Place 111

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Marketing Insider Group

AUGUST 12, 2024

Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge. Image Source The design and customization of your website play a critical role in capturing and retaining visitor attention.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 99

SEO Customer Real Estate User-Generated 99

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

Animalz blog

OCTOBER 24, 2024

Your measurement strategy should be in place before creating content. Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for.

Analytics 57

Analytics PR User-Generated Food 57

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. Customers can place their orders even without entering the restaurant.

Email Marketing 129

Email Marketing Food Marketing Marketers 129

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Do you want to improve customer service by responding to questions, concerns or complaints faster? Set clear goals and objectives What do you want to achieve with Facebook monitoring?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 123

Analytics Transform CRM Marketing 123

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. Are high-value customers behaving differently? not so yay!)

Analytics 52

Analytics Management Product Place 52

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Transform 66

Transform CRM Customer Analytics 66

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. Show me what I need to look at.”

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 119

Energy Marketing Marketers Customer Journey 119

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. It also supports the creation of custom report dimensions, such as tactic, audience and channel groupings. Processing.

Analytics 106

Analytics eCommerce CRM Retail 106

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. But in the rush to adopt the latest tools, one thing is often overlooked — the people.

Marketing 119

Marketing Marketers Analytics Management 119

Marketing Insider Group

SEPTEMBER 2, 2024

A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers. ” You can use tools like Google Analytics to track clicks and conversions and heatmaps to visualize where users click most. Your language should be clear, concise, and action-oriented to encourage clicks.

Content Marketing 126

Content Marketing Marketing Marketers Analytics 126

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 112

Analytics Place SEO Management 112

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 132

Transform Customer loyalty User-Generated Management 132

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 112

Price Real Estate Promotion Food 112

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 137

Transform Branding CMO Education 137

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128