Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 100

Marketing Strategy Customer Transform Marketing Mix 100

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 92

Analytics Price Management PR 92

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? How much is a random person worth to your business?

Customer 122

Customer Customer Journey eCommerce Analytics 122

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 92

Analytics Price Law User-Generated 92

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. The solution to this data conundrum?

Customer 129

Customer Finance PR CMO 129

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 128

Customer User-Generated Analytics Place 128

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

Analytics 121

Analytics Key Performance Indicator Email Marketing Place 121

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 121

Customer Non-Profit Real Estate Transform 121

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. 5 ways to build trust and respect customer privacy 1. This isn’t confined to any one industry.

Customer 96

Customer Transform Retail Finance 96

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. HubSpot customers can c lick here to learn how to set up click tracking in your emails using HubSpot quickly. How valuable is your conversion rate?

Email Marketing 138

Email Marketing Analytics User-Generated Marketing 138

Jeff Bullas

MARCH 1, 2023

They care about their clients’ success and it shows in their guarantee as well as their excellent customer reviews. The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 70

Analytics Price Social Media Marketing Key Performance Indicator 70

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. High search rankings make it easier for potential customers to find you.

Manufacturing 125

Manufacturing Whitepaper Marketing Marketers 125

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 52

Analytics Social Media Marketing Place Marketing Strategy 52

Businesses Grow

MAY 27, 2024

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. I can argue that this is the most difficult time in history to break through and reach customers — by far. Sara believes that communities are now the primary online gathering place for customers.

Customer 114

Customer Email Marketing Place Branding 114

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 120

Law Analytics Advertisers Advertising 120

Martech

MARCH 11, 2024

Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Why we care.

Analytics 124

Analytics Marketing Marketers Advertising 124

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Marketers can use customer data to better understand what customers are looking for next, and plan custom experiences accordingly.

Advertising 111

Advertising Advertisers Analytics Place 111

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.

Marketing Mix 137

Marketing Mix Transform Analytics Customer Acquisition 137

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. It is an absolute must that your potential customers trust your brand. You can increase your social trust in many ways, here are some of them: Add customer testimonials.

Advertising 199

Advertising Advertisers Shipping Affiliate Marketing 199

Marketing Insider Group

AUGUST 12, 2024

Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge. Image Source The design and customization of your website play a critical role in capturing and retaining visitor attention.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. Customers can place their orders even without entering the restaurant.

Email Marketing 136

Email Marketing Food Marketing Marketers 136

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 129

Energy Marketing Marketers Customer Journey 129

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. But in the rush to adopt the latest tools, one thing is often overlooked — the people.

Marketing 128

Marketing Marketers Analytics Management 128

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. Show me what I need to look at.”

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI can tailor customer interactions, leading to deeper engagement and loyalty. Customer insights. This sets the course for your entire AI-driven strategy. Personalization. Avoiding redundancy.

Transform 130

Transform Analytics CMO CRM 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 75

Customer Key Performance Indicator CRM Management 75

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. The AI is informed by customer data and product data within the business. Why we care.

Marketing Automation Platform 119

Marketing Automation Platform User-Generated Analytics Place 119

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 117

Analytics Transform CRM Marketing 117

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 121

CRM User-Generated Analytics Management 121

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.”

Law 120

Law New Technology Communications Management 120

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 129

Customer loyalty CMO User-Generated CRM 129

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The reality is that we’re throwing money at screens while our customers are walking through doors. But with 80% of U.S. I don’t like to buy shoes without trying them on. The result?

Retail 128

Retail CMO Customer Journey Shoppers 128