Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Email: Business email address Sign me up! Processing.

Transform 120

Transform Marketing Marketers Inbound Marketing 120

Jeff Bullas

MARCH 1, 2023

Its platform can analyze customer data and generate language that resonates with specific audiences. Its platform uses machine learning to analyze customer data and identify high-quality leads. Its platform uses natural language processing to analyze customer data and provide insights that can be used to improve marketing campaigns.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Why isn’t it?

Analytics 114

Analytics Transform Outbound Marketing Marketing 114

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. Fiduciary responsibility now includes an expectation that GTM executives use AI to refine forecasting, customer engagement strategies and budget allocations.

Transform 88

Transform Price PR Health 88

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 115

Analytics Transform User-Generated PR 115

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

Customer 122

Customer Transform Retail Finance 122

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Anticipate customer needs.

Analytics 91

Analytics Transform Customer Acquisition Customer loyalty 91

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 133

Customer Branding Customer loyalty Transform 133

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 115

eCommerce Customer Retail Transform 115

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 118

Customer Direct Mail Transform Health 118

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 141

Transform Customer Customer Journey User-Generated 141

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? What is a Social Media Analytics Dashboard?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

illumin

JANUARY 7, 2025

First-party data infrastructure Ad agencies looking to create personalized and targeted ad campaigns should prioritize the integration of first-party data in their custom DSPs. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 117

Transform CRM Analytics User-Generated 117

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Transform 66

Transform CRM Customer Analytics 66

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. Predictive analytics forecast outcomes and suggest adjustments to enhance overall campaign performance. Predictive analytics is another critical AI capability. What is AI Email Marketing?

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Set Up

OCTOBER 8, 2024

Having more information leads to more opportunities, whether you’re looking to boost customer engagement, predict market trends, or measure ROI. Leverage First-Party Data for Personalization Brands should share first-party data, such as customer insights and purchase history, with their Agencies.

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 137

Transform Branding CMO Education 137

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Whats driving customer churn?

Transform 101

Transform CRM Analytics eCommerce 101

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic. Take action now: Set up your analytics tool to track AI-driven visits.

Transform 123

Transform User-Generated Analytics Retail 123

Martech

APRIL 9, 2025

With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. HubSpots co-founder recently noted that if this trend continues, well soon reach a tipping point where AI agents will deliver truly transformative applications. Company research. Lead conversion.

Transform 114

Transform Marketing Marketers Copywriting 114

Martech

AUGUST 8, 2024

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Transform 120

Transform Analytics eCommerce CRM 120

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform 120

Transform CMO Analytics CRM 120

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Start with clear objectives Define and prioritize specific marketing problems AI can solve, such as improving customer segmentation, analyzing creative performance or optimizing ad spend. Processing.

Transform 110

Transform Analytics Product Management 110

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketing Marketers 123

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 72

Analytics Transform Affiliate Marketing Law 72

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 122

Transform Analytics User-Generated Management 122

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing 100

Email Marketing Transform User-Generated eCommerce 100

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Calculate it by dividing total revenue by total ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics 79

Analytics Transform Education Branding 79