Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 106

Product Marketing Product Management Marketing 106

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away.

Transform 125

Transform Analytics User-Generated Management 125

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 81

Analytics Transform Affiliate Marketing Law 81

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 113

CMO Marketing Automation Platform Analytics Digital Marketing 113

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 71

Analytics User-Generated Transform eCommerce 71

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 126

Law Analytics Advertisers Advertising 126

Search Engine Land

OCTOBER 1, 2024

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.

Digital Marketing 75

Digital Marketing Marketing Marketers Management 75

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Implement and manage tools and technologies that support revenue generation. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales.

Transform 127

Transform CRM Analytics Management 127

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Global Marketing 120

Global Marketing Analytics Digital Marketing Advertisers 120

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2.

Transform 138

Transform Copywriting Marketing Marketers 138

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Marketing Insider Group

DECEMBER 5, 2024

Integrated systems track campaign performance and refine marketing efforts effectively. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans.

CRM 59

CRM Management SEO Transform 59

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring.

Analytics 67

Analytics Customer Acquisition CRM Marketing 67

Martech

MARCH 24, 2025

AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.

Transform 117

Transform Marketing Marketers User-Generated 117

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Community Managers can only moderate comments and suspend or remove people from the page. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 89

SEO Price User-Generated Analytics 89

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Use social media inbox management techniques to make sure youre interacting with each of these engagements properly. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 67

Management CRM Communications Customer 67

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 118

Price Thought Leadership Transform User-Generated 118

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Martech

OCTOBER 28, 2022

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

Digital Marketing 140

Digital Marketing Advertisers Advertising Shopper Market 140

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

SocialPilot

JANUARY 30, 2025

You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform 132

Transform Analytics Key Performance Indicator User-Generated 132

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. They have eyes for you and you alone.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. The lack of proper data management processes was cited by 60% of respondents.

Analytics 145

Analytics Customer Transform CMO 145

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Adams & Knight Marketing

JANUARY 11, 2023

Bonner, who worked as a broadcast journalist for ESPN, CNN and FOX, is a seasoned public relations professional previously serving as a consultant before being named Director of Marketing for one of the Hartford area’s largest nonprofits. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246