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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

This companywide alignment will not only enhance your marketing efforts but also foster a unified approach to delivering exceptional customer service to clients. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Be proactive in acquiring and leveraging new technologies.

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How to secure leadership buy-in for digital marketing initiatives

Martech

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

Another website necessity includes analytics. The post Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Pay special attention to compatible tools that keep all of your data in sync.

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Marketing analytics: What it is and why marketers should care

Martech

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Neil Patel

Plus, with augmented intelligence, we can take advantage of new technologies while also continuing to use human talent. If you’re using augmented intelligence for data collection and analytics, you can use the knowledge you gain from that to help you write more data-driven, personalized content.

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What skills do I need for digital marketing In 2022?

OnPassive Marketing

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional.