Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 88

SEO Price User-Generated Analytics 88

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. A well-optimized website attracts more visitors and keeps them engaged.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 100

SEO Copywriting eCommerce Search Marketers 100

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. Key benefits of GEO.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. But what happens when SEO and social media combine forces?

SEO 69

SEO User-Generated Analytics CRM 69

Jeff Bullas

FEBRUARY 19, 2023

What is SEO? The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is SEO in digital marketing? What is the use of SEO? Why do you need SEO? Why is SEO so important? What is the meaning of web crawling in SEO?

SEO 246

SEO User-Generated Non-Profit Promotion 246

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 109

Transform User-Generated SEO Digital Marketing 109

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring.

Analytics 64

Analytics Customer Acquisition CRM Marketers 64

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Some of their more recent additions help speed up SEO research and content optimization with AI.

Price 119

Price Thought Leadership Transform User-Generated 119

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) to understand how effective different marketing channels are at driving visitors. How to grant my SEO agency my Google Analytics access?

Analytics 130

Analytics SEO Communications Management 130

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Roundtable

MAY 3, 2022

Historically Google has said they won't be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificate scholarships for U.S. businesses.

Digital Marketing 145

Digital Marketing SEO Analytics Marketing 145

Search Engine Land

OCTOBER 27, 2023

Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors. You are an experienced digital marketing and SEO professional.

Digital Marketing 118

Digital Marketing SEO User-Generated Thought Leadership 118

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Food 57

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform 132

Transform Analytics Key Performance Indicator User-Generated 132

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 120

Content Marketing Marketers Marketing Customer Acquisition 120

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication. This guides budget allocation decisions.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. It also proves your SEO ROI.

SEO 101

SEO User-Generated Analytics Finance 101

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 134

Digital Marketing Price Marketers Marketing 134

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. This means marketers might find opportunities with SearchGPT to develop content strategies that cater to a much wider range of conversational queries, encouraging users to explore content in more detail.

PR 100

PR User-Generated Transform Thought Leadership 100

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. Here are five key areas where I think AI reporting will make life easier for marketers.

Analytics 121

Analytics Transform CRM Marketing 121

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

MARCH 6, 2025

launched AI services for workflow automation and digital marketing. Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Segwise introduced Creative Analytics and Insights, an AI tool for mobile game and app advertising.

CRM 93

CRM Retail Analytics User-Generated 93

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119