SmartBrief - Marketing

OCTOBER 30, 2024

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 104

Transform Analytics Education Marketers 104

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

SEPTEMBER 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are we seeing transformation become permanent change? Yet Crocker finds this to be a common method used by marketers, at least at the early stages of transformation.

Transform 129

Transform CRM Retail eCommerce 129

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Read next: What is a digital experience platform or DXP? What will fuel the transformation? Feedback front and center.

Transform 107

Transform Analytics Customer Food 107

Martech

DECEMBER 6, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Transform 114

Transform Digital Marketing Content Marketing Marketers 114

Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 119

Transform Customer Journey Analytics Digital Marketing 119

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. Get the daily newsletter digital marketers rely on.

Transform 106

Transform eCommerce Digital Marketing Management 106

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant.

Transform 145

Transform Copywriting Marketers Marketing 145

Search Engine Land

NOVEMBER 8, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Transform 94

Transform Digital Marketing Content Marketing Marketers 94

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 129

Analytics Transform Key Performance Indicator CRM 129

Digital Marketer

APRIL 30, 2024

There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more. So, how do brands use a tagging strategy to make their marketing campaigns stand out? As any marketer knows, content is important in digital marketing campaigns.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketers 144

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Haphazardly introducing new technology or agencies is not enough to yield success.”

Digital Marketing 116

Digital Marketing Transform CMO Marketers 116

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 88

Transform Customer Journey Analytics Digital Marketing 88

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Boosting engagement numbers If you’re like most digital marketers, you juggle multiple outlets and platforms when it comes to publishing your content. Use an accessible tool like Google Analytics to identify your top performers.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. With very large sources of training data and complex analytical models, these AIs break down many examples of the type of content they create.

Transform 98

Transform Finance Energy User-Generated 98

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. MOps works under many constraints: what marketing tools can do, how data is structured, whether the data is clean and what team capacity is available. CMOs can learn from Jobs. See terms.

Transform 109

Transform CMO Whitepaper Marketers 109

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketers 130

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

The CMO Survey

FEBRUARY 28, 2022

Considering these increases in light of the decline in marketing spending during the COVID-19 pandemic (3.9 Digital marketing spending, which currently accounts for 57.1 percent of marketing budgets, is growing even faster. Results show that marketers are spending on digital innovations (e.g.,

CMO 130

CMO Digital Marketing Transform Analytics 130

Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Key points covered include: What is marketing analytics?

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 89

Transform Inbound Marketing Analytics CRM 89

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Analytics 121

Analytics Law Transform eCommerce 121

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

OCTOBER 28, 2022

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Digital Marketer

MAY 24, 2023

In the world of digital marketing, data is king. One of the best ways to gain insight into digital marketing trends is through the use of graphs. In this article, we will explore the top nine graphs for revealing digital marketing trends. They are particularly useful for comparing different data sets.

Transform 75

Transform Digital Marketing User-Generated Marketers 75

Martech

JANUARY 10, 2022

Disconnected customer data and analytics. While 80% of those marketers are thrilled about collecting first-party data,” De Libero said, “Only a tiny percentage of them are using data to deliver that full cross-channel experience for their customers.”. He added, “Once these things have happened, it’s already too late.

Transform 142

Transform Management Customer Analytics 142

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data.

Transform 117

Transform Finance Marketers Marketing 117

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. This is a warning to all business professionals. this might be a “shame on you” moment.

Transform 127

Transform Analytics User-Generated Management 127