Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. This is a warning to all business professionals. this might be a “shame on you” moment.

Transform 125

Transform Analytics User-Generated Management 125

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Google Analytics. Recordings.

Analytics 71

Analytics User-Generated Transform eCommerce 71

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 79

Analytics Transform Affiliate Marketing Law 79

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4. 

SEO 119

SEO User-Generated Analytics Price 119

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 128

User-Generated Social Media Marketing Marketers Marketing 128

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price 118

Price Thought Leadership Transform User-Generated 118

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. It delivers answers to user queries using real-time information from across the web. The retrieved sources serve as additional context for the language model to accurately answer the user’s query.

PR 100

PR User-Generated Transform Thought Leadership 100

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 111

CRM Marketers Marketing Customer loyalty 111

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Struggling to keep up with content demands?

SEO 89

SEO Price User-Generated Analytics 89

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform 132

Transform Analytics Key Performance Indicator User-Generated 132

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Martech

MARCH 24, 2025

Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 116

Transform Marketers Marketing User-Generated 116

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring.

Analytics 63

Analytics Customer Acquisition CRM Marketers 63

Jeff Bullas

FEBRUARY 23, 2023

A well-written meta description helps drive users to your website. You should also make the titles look attractive so that users are prompted to click on them. #4. Check your website rankings You should check your website’s global and national rankings in terms of the number of users visiting it. Image Source: TechNumero #3.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? They work with business analysts to make sure insights match strategic goals.

Transform 108

Transform Key Performance Indicator User-Generated Communications 108

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website.

eCommerce 90

eCommerce Shoppers User-Generated Entertainment 90

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Users are migrating searches to platforms where first-hand experience is more obvious.

User-Generated 105

User-Generated SEO Education Promotion 105

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Processing.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106