Remove Analytics Remove Direct Mail Remove Event Marketing Remove Marketing Plan
article thumbnail

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Content Engagement Strategy.

article thumbnail

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Measuring & Assessing Utilize analytics tools to track the performance of your campaign. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline. Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Traditional Marketing Channels.

article thumbnail

The Best Account-Based Marketing Tactics and Examples for 2021

Lusha

Next, take a peek at your marketing data. Email campaign metrics, social media views, and website analytics will determine who may have an immediate need to purchase and who engages with your marketing and sales team the most. . Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate.