Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. ActiveCampaign.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

CXL

JUNE 2, 2022

How Invoca combined data and direct mail to get a 33X ROI. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. They developed an omnichannel approach using direct mail, email , display ads, and outbound calls, ensuring each channel used the same CTA.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Customers.ai

JANUARY 3, 2024

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. The result?

CRM 99

CRM Direct Mail Customer Journey Marketing 99

InTouch Marketing

JANUARY 31, 2024

Digital marketing strategies should be continually refined based on analytics, customer feedback and emerging trends to ensure a brand's sustained success in the digital realm. Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

OCTOBER 24, 2024

From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration , it’s been non-stop. Sometimes described as online audience profiling or part of website visitor analytics , this data includes key traits like age, gender, location, and interests.

Gen Z 77

Gen Z eCommerce Analytics Direct Mail 77

Customers.ai

OCTOBER 15, 2024

Back in the day, tools like Google Analytics and Facebook gave us all the data we could want about our visitors. These include visitor identification, website analytics, heatmap tracking, session recording, funnel analysis, behavioral targeting, and A/B testing. We could identify IPs, company data, demographic data, and so much more.

Shipping 59

Shipping User-Generated Analytics eCommerce 59

Customers.ai

OCTOBER 15, 2024

Back in the day, tools like Google Analytics and Facebook gave us all the data we could want about our visitors. These include visitor identification, website analytics, heatmap tracking, session recording, funnel analysis, behavioral targeting, and A/B testing. We could identify IPs, company data, demographic data, and so much more.

Shipping 52

Shipping User-Generated Analytics eCommerce 52