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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

If you’re going for a unified marketing solution , however, you must pinpoint exactly what you’ll use it for, why it’s a better option compared to other software dedicated to specific channels, and in what areas would this type of solution help you the most. The first step I take when creating a marketing plan is conducting a SWOT analysis.

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Lessons in Marketing Leadership and Innovation

Adobe Experience Cloud Blog

CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market.

Transform 118
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Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

How Small Business Marketing Has Evolved Small business marketing has come a long way. Back in the day, it was all about print ads, direct mail, and word-of-mouthsimple but limited. Targeting Your Ideal Customer Avoid the trap of targeting everyone.

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How to Market Without Cookies

Neil Patel

Turn on Google Analytics 4. An upgraded version of Universal Analytics , Google Analytics 4 supports both app and website-based tracking. Whether you already run GA for an existing website or you want to create a different account for a new site, turning on Google Analytics 4 is simple. Focus on Personalization.

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15 Growth Marketing Tactics to Turbocharge Your Startup

Hubspot Marketing

Do Direct Mail (But Do It Properly) 9. This gives your target market the impression that everyone is talking about your product — and that they have to learn more about it. Do Direct Mail (But Do It Properly) Background As advertising moved to the internet, direct mail (AKA snail mail) became underutilized.