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Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe.

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Making sense of composable CDPs: What martech buyers need to know

Martech

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. That won’t work for direct response marketing.