Marketing Insider Group

JULY 24, 2024

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 120

Content Marketing Marketing Customer Acquisition Marketers 120

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. So, if you‘re sending an email to offer your audience the chance to download a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. Leveraging Analytics Analytics play a crucial role in optimizing monetization strategies. These products require low overhead costs, allowing creators to maximize their profits.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JANUARY 22, 2025

Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Ideally, your CTA is a specific, clear next step for your prospect: Download the ebook. Offer Type What do you want to give your prospective buyer at the end? Fill out a form. Book a demo.

Place 122

Place User-Generated eBook Marketing 122

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing However, many companies are reluctant to adopt marketing analytics. What marketing analytics is. Keep reading! Keep reading!

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Use Insider

NOVEMBER 18, 2024

Amy shared her excitement about leveraging Insider’s upcoming beta analytics tool to prepare for this busy season. Insider’s behavioral analytics will give us the insights we need to engage with new members more effectively and meet the increased demand during the New Year’s rush,” Amy said. I hope to see you there! Happy Holidays!

Retail 59

Retail Customer Health Customer Journey 59

Buffer Marketing

OCTOBER 28, 2024

Robust analytics tie directly to revenue so you can see the impact of your program. Kit (formerly ConvertKit): Email marketing for solopreneurs selling digital courses and products Source: Kit Kit is an email marketing platform designed for creators and solopreneurs who sell digital products like courses, ebooks, or coaching services.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

OCTOBER 27, 2022

A few vital parts of content management include content creation, content publication, and content analytics. Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Hubspot Marketing

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. This could be many things, but it usually looks like a long-form piece of content - an ebook, a webinar, a gated email course, a free tool, etc. Here are several different lead magnet ideas and formats : The ebook. The email course. There’s a mismatch there.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Rock Content

JULY 11, 2024

Mailchimp Ecommerce analytics tools Tracking and understanding user behavior, traffic patterns, and overall return on investment (ROI) is an essential part of ecommerce success. The following ecommerce analytics tools can help you stay ahead of the game.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

DECEMBER 23, 2024

Besides all of that, detailed performance analytics with suggestions on what to improve is something we all need. Pro tip: Use sentiment analysis in conjunction with other analytics tools. Try to go beyond that reference something recent, like, I saw you downloaded our eBook on digital marketing. But even thats not enough.

Transform 116

Transform User-Generated Marketing Marketers 116

Hubspot Marketing

JANUARY 20, 2023

To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Training can come in the form of ebooks, blog posts, or webinars. Persona pain points you can focus on are topics you know your audience has questions about, such as sales analytics. Compile an ebook of relevant information.

eBook 143

eBook CRM User-Generated Marketing 143

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Animalz blog

JANUARY 16, 2025

Wharton professor and innovation expert Ethan Mollick observes that GPT-4 behaves like a focused, analytical workhorse that “wants to get stuff done for you” without much small talk. If your work is analytical, strategic, and involves large volumes of data, o1 pro’s capabilities could justify its premium price.

Price 57

Price Analytics SEO User-Generated 57

SocialPilot

FEBRUARY 13, 2025

Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. Use Analytics to Refine Your Hashtags Monitor which hashtags are driving the most engagement using analytics tools. Test and Refine Your Strategy Track the performance of your hashtags using analytics tools.

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

Hubspot Marketing

NOVEMBER 5, 2019

Hint: Your social media analytics tools can be helpful when calculating this number. You can track keywords by using social media analytics software, like Google Analytics or SEMrush.; This might mean that they downloaded your eBook, signed up for your newsletter, or clicked "Play" on your podcast. Conversion rate.

Analytics 138

Analytics eBook Promotion eCommerce 138

Customers.ai

NOVEMBER 17, 2024

Resource Downloads: Did they download a free ebook, guide, or template? Using Customers.ai’s demographic data and visitor analytics , you can gain insights into these demographics even if a visitor hasn’t filled out a form. Website Behavior: What pages did they visit? Intent Signals: Are They Ready to Buy?

eCommerce 87

eCommerce Shipping Price Outbound Marketing 87

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Email Marketing Step 3: Analytics and Segmentation.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 105

Whitepaper eBook User-Generated Marketing 105

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. And, here’s how they perform against other clicks on her eBook.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Google Analytics will be key here, as will campaign URLs.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Hubspot Marketing

MAY 8, 2023

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Hubspot Marketing

MARCH 21, 2018

When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. Market affiliate products.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

MAY 13, 2022

Location: Use web analytics tools to easily identify what location your website traffic is coming from. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Ask for their email when they register. Have visitors provide an email when they download them. At least not right at first. Only 69.1%

Customer Journey 86

Customer Journey User-Generated Marketing Marketers 86

Search Engine Land

AUGUST 23, 2024

Similarly, optimizing meta tags for product pages typically has a more direct link to revenue than optimizing the meta tags for an ebook page. The key here is to clearly understand your website’s segments – know which pages drive conversions and which focus on awareness.

SEO 67

SEO eBook Analytics Management 67

Hubspot Marketing

JUNE 26, 2023

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

eBook 145

eBook Real Estate SEO Promotion 145