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[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Adobe Experience Cloud Blog

Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

eBook 133
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. While webinars and ebooks can nurture leads further down the funnel. Don’t have existing data yet?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Detailed analytics metrics Page views: The number of times your content pages are viewed.

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How to Repurpose Old Blog Content for New Audiences

Marketing Insider Group

Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics. Image source Build Ebooks and Guides from Related Posts Combining multiple related blog posts into a downloadable ebook or guide creates a new content asset.

eBook 75
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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. So, if you‘re sending an email to offer your audience the chance to download a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.