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[New Report] Why Your Audience Doesn’t Care About Your Efficiency (and How Personalization Can Save You)

Rock Content

Many marketers struggle to brainstorm new content ideas and generate engagement. The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. What are their interests? What questions do they keep asking?

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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

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3 Reasons Why Data is the Foundation of a Successful ABM Strategy

Adobe Experience Cloud Blog

At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

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101 Landing Page Optimization Tips

Unbounce

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

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What Is B2B Marketing?

Marketing Insider Group

With more focus on analytics and applying your learnings, it’s more likely that you’ll improve the performance of your content and achieve your goals. B2B Marketing Content & Tactics Not sure which forms of marketing content & tactics will work for your business? Whitepapers, Ebooks & Infographics.

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Digital Marketing for Law Firms (And How to Connect with More Clients)

Sachs Marketing Group

SEO experts use a variety of SEO tools and analytics software to monitor website traffic and rankings, as well as to identify areas for improvement. PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI).

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