Adobe Experience Cloud Blog

FEBRUARY 4, 2016

If you’re still evaluating how valuable an ebook or blog post is based on page views only, you’re not alone. This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective.

Analytics 91

Analytics Whitepaper eBook Thought Leadership 91

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. You know your audience, and you build a story that relates directly to them, preventing them from closing your ebook or leaving your webinar.

Content Marketing 134

Content Marketing eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

JULY 9, 2014

So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know. With that in mind, we decided to put our favorite, everyday marketers in the storytelling spotlight in our new ebook, Real Marketer Stories: What Makes a Great Marketer? Tweet to us @Marketo.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Marketing Roles. How does your marketing team work with sales?

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Provide Thought Leadership. You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. Align Content to Sales Stages. Get Teams on the Same Page.

eBook 134

eBook Whitepaper Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JULY 15, 2013

Marketing Analytics are Critical. Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. Also, firms can use their analytics to refine targeting for online advertising to increase the related ROI. Opportunity. Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

To learn more about how to maximize your email marketing initiatives, be sure to download our new ebook, A Decade into Email Marketing: Where Are We Now? To help you decide – and learn some new tricks – we’ve put together a new ebook, A Decade into Email Marketing: Where are We Now ?, In fact, some are completely missing the boat.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

AUGUST 18, 2014

Here’s a brief rundown of our essential eight, but be sure to download the ebook for a full explanation (and examples!). Using a tool like Marketo Revenue Cycle Analytics, you can track opportunities, pipeline, and revenue — that’s right, the metrics your CEO probably cares about most. 1) TOFU Lead Analysis.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions. Crazy thought, right?!) Which content (blogs, ebooks, etc) should you send to a certain type of lead?

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

APRIL 6, 2015

and automate activities ranging from segmentation, nurturing, scoring activities, a/b testing, metrics , analytics, and more. For more information, check out our ebook: Creating Your Mobile Marketing Strategy which walks you through how to integrate mobile into your comprehensive marketing strategy. Mobile Marketing b2b Consumer'

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. .

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. If you want to generate and nurture leads with your videos, consider thought-leadership webinars and interviews – the type of video content you’ll want to put behind a form, and can use as the offer in your email marketing.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Since this was the first time Adobe Summit was built on Adobe.com, the team not only included Adobe speakers, experiential marketing, demand generation, PR, executive communications, social, creative, BU product and marketing experts, but also the Web team, engineering, analytics, and UX designers.”.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

JULY 22, 2014

And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. That’s why marketers need access to the analytics that matter. 4) Get the Right Metrics. Marketing Automation'

eBook 131

eBook Thought Leadership Communications Education 131

Adobe Experience Cloud Blog

JULY 24, 2014

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Ann Handley (Chief Content Officer, MarketingProfs) and C.C. click an email, attend a webinar, download an ebook, etc.). Content Rules. Chapman (Founder, Digital Dads). Keeping Up with the Quants.

PR 134

PR eBook Thought Leadership Marketing 134

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. Robust analytics tie directly to revenue so you can see the impact of your program. to maintain a consistent posting schedule.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Adobe Experience Cloud Blog

DECEMBER 15, 2014

For this measurement, I ran a report in Marketo’s Revenue Cycle Analytics to determine multi-touch pipeline and multi-touch revenue. And to get more information on tracking content marketing ROI download our ebook, Solved Mysteries: Tracking Your Content Marketing ROI. Is it moving the needle for your sales team?

Thought Leadership 134

Thought Leadership eBook Content Marketing Analytics 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

If a Campaign Manager owns multiple channels, he or she has more variety to their work and is responsible for executing webinars, emails or eBooks. Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Does it align with my “perfect” team in any way?

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. What’s going on with Google Analytics? 4 Ways to Invest in Your Marketing Career was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Develop Your Content Mix.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Make Analytics Actionable. Tell me your thoughts in the comments. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Whitepaper 134

Whitepaper Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Remember to offer best practices, don’t be that aggressive sales person everyone rolls their eyes at.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Adobe Experience Cloud Blog

OCTOBER 4, 2010

We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between. Lead Generation Best Practices: Thought Leadership with The Funnelholic. 16 Must-Read B2B Marketing Strategy Ebooks. So what has the industry found most useful?

Thought Leadership 95

Thought Leadership Social Media Marketing eBook Marketing 95

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection.

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Hubspot Marketing

OCTOBER 18, 2019

Make an infographic about your analytics and break down the pros and cons of each. Share your top analytics services and explain why they’re great. Share great quotes from an ebook in a roundup. Thought Leadership. We Asked People About [insert topic], Here's What They Said ". Round up recent news in your industry.

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics. Let’s take a closer look at these capabilities and what they should include: 1. Targeting and Management of Named Accounts.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

MAY 8, 2018

If the audience prefers short actionable content such as a checklist, a long ebook won’t be appealing to them. For example, sales reps can get insights from the customer data and analytics compiled by the marketing team to identify key B2B stakeholders so they can shorten the sales cycle and maximize upsell or cross-selling opportunities.

Marketing 134

Marketing Marketers Thought Leadership Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. How Consumers Decide: Marketing for the 5-Step Model was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership Inbound Marketing eBook Marketing 134

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Analytics Manager: Working closely with the social media listener, analytics managers help measure the effectiveness of content once it is published.

Thought Leadership 91

Thought Leadership eBook Analytics Marketing Mix 91

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. There’s no doubt that data is a marketer’s very best friend these days. Get Data Delivered to You.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 13, 2017

Analytics, or It Didn’t Happen. With advanced analytics, we can see the open rate for each; if the new subject line meets or exceeds the opens of the old, we’ve been successful. Every marketing team knows: an A/B test is only as good as your end data. We use the other 90% as a control.

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112