Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Develop Your Content Mix.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

If you’re still evaluating how valuable an ebook or blog post is based on page views only, you’re not alone. This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective.

Analytics 91

Analytics Whitepaper eBook Thought Leadership 91

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Email Marketing Step 3: Analytics and Segmentation.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Promote Content Across Your Website. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Make Analytics Actionable. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Whitepaper 134

Whitepaper Thought Leadership eBook Marketing 134

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 105

Whitepaper eBook User-Generated Marketing 105

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. Align Content to Sales Stages. Get Teams on the Same Page.

eBook 134

eBook Whitepaper Thought Leadership Marketing 134

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. Data-Driven Marketing Leveraging data to drive advertising decisions is becoming standard practice.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection.

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. Data-Driven Marketing Leveraging data to drive advertising decisions is becoming standard practice.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

JUNE 26, 2014

When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. And what about a copywriter who has downloaded several of your ebooks? Some will even tell their server that your address, or domain, is spam.

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? KISSmetrics.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Measuring & Assessing Utilize analytics tools to track the performance of your campaign. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketing 109

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Your content is the hook to gain the lead.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders?

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

JULY 30, 2020

Google Analytics won’t do the trick. Ebooks were the most consumed content type during the first 6 months of 2020, representing just over 50% of all requests. White Papers and Guides lagged behind eBooks by a wide margin with Reports finishing in 5th. Which Type of Content is Requested Most?

Whitepaper 99

Whitepaper eBook Non-Profit Finance 99

Adobe Experience Cloud Blog

JANUARY 30, 2018

Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Neil Patel

AUGUST 4, 2020

Lesson #3: Tracking & Analytics. Setting Up Google Analytics / Google Tag Manager Setting Up Google Search Console Must Have Content Marketing Tools Live Ranking Case Studies, Market Data & Field Reports Determining KPI’s Budget Planning.

Content Marketing 145

Content Marketing Whitepaper eBook Marketing 145

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Skyword also offers account management and other services like analytics and content audits. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 95

Place Whitepaper Finance eBook 95

Rock Content

MARCH 14, 2024

The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. What are their interests?

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. If you’re measuring website traffic or conversions, tools like Google Analytics will come in handy. Social media channels.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Adobe Experience Cloud Blog

AUGUST 23, 2018

Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important. To audit the consumption of the content on your website, Google Analytics is a go-to tool.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120

Marketing Insider Group

FEBRUARY 13, 2023

With more focus on analytics and applying your learnings, it’s more likely that you’ll improve the performance of your content and achieve your goals. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C 137

B2C Whitepaper Marketing Marketers 137

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Marketing Insider Group

AUGUST 12, 2020

Again, analytics can help. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Most social media channels allow you to choose the audience who will see your posts.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. Like keyword research, content creation is a labor-intensive process.

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128