Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM

Animalz blog

APRIL 5, 2025

How to measure it: Track organic traffic in Google Analytics 4. How to measure it: Track time on page in Google Analytics 4 using the “Average engagement time” metric, which measures active engagement rather than simple time elapsed (so all our open tabs dont count toward time on page).

SEO

Search Engine Land

JULY 26, 2024

You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Refine these personas using surveys, social media analytics and customer feedback. These blogs also provide them with standalone value, earning our brand more authority.

Branding

Animalz blog

JUNE 24, 2025

Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

B2C

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Adobe dashboard : An example of the many analytics tools that can cause confusion in large companies. whitepapers and find out how to set the new benchmark for your industry.

Advertising

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. Increasing the Response to Your Email Marketing.

eBook

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Adam Greco.

Analytics

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Then it’s time to get creative.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Develop Your Content Mix.

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

If you’re still evaluating how valuable an ebook or blog post is based on page views only, you’re not alone. This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective.

Analytics

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Promote Content Across Your Website. It just makes sense.

Promotion

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Make Analytics Actionable. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. Align Content to Sales Stages. Get Teams on the Same Page.

eBook

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection.

Content Marketing

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? KISSmetrics.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Measuring & Assessing Utilize analytics tools to track the performance of your campaign. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Your content is the hook to gain the lead.

Content Marketing

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders?

Content Marketing

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding

Marketing Insider Group

JULY 30, 2020

Google Analytics won’t do the trick. Ebooks were the most consumed content type during the first 6 months of 2020, representing just over 50% of all requests. White Papers and Guides lagged behind eBooks by a wide margin with Reports finishing in 5th. Which Type of Content is Requested Most?

Whitepaper

Adobe Experience Cloud Blog

JANUARY 30, 2018

Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event.

Marketing Automation Platform

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Whitepaper

Neil Patel

AUGUST 4, 2020

Lesson #3: Tracking & Analytics. Setting Up Google Analytics / Google Tag Manager Setting Up Google Search Console Must Have Content Marketing Tools Live Ranking Case Studies, Market Data & Field Reports Determining KPI’s Budget Planning.

Content Marketing

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Skyword also offers account management and other services like analytics and content audits. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place

Rock Content

MARCH 14, 2024

The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. What are their interests?

Whitepaper

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. If you’re measuring website traffic or conversions, tools like Google Analytics will come in handy. Social media channels.

Whitepaper

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. Like keyword research, content creation is a labor-intensive process.

Whitepaper

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing