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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Email: Business email address Sign me up!

Transform 112
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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

eCommerce 121
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3 ways to use predictive analytics to make better decisions 

Martech

But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2.

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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105
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The AI-powered path to smarter marketing

Martech

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 104
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies. Here’s where conversational AI comes in.

Transform 123
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How AI is changing the rules of web traffic

Martech

However, some of that lost organic traffic may be categorized differently in your analytics. For ecommerce retailers, the impact depends on how users search. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic.

Transform 134