Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 137

Email Marketing Analytics User-Generated Marketers 137

Marketing Insider Group

AUGUST 12, 2024

These features enable you to create dynamic, interactive pages that significantly boost your marketing efforts. MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

AUGUST 26, 2024

Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123

CRM Transform Marketers Marketing 123

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? Gone are the days of generic, one-size-fits-all messages.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Canva: For designing graphics and infographics.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. Here are five key areas where I think AI reporting will make life easier for marketers.

Analytics 121

Analytics Transform CRM Marketers 121

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Marketing Insider Group

SEPTEMBER 23, 2024

Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. For instance, businesses can use this software to plan, execute, and track marketing campaigns using multiple channels, ensuring consistency and maximizing impact. Analytics: Offers valuable data insights.

Management 125

Management CRM Analytics Marketers 125

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Martech

OCTOBER 28, 2024

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Instead of one-off blasts, email is a continuous thread that guides customers through their journey with your brand.

Email Marketing 129

Email Marketing Customer Customer Journey eBook 129

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. View your newsletter analytics Track your newsletter’s performance using LinkedIn’s analytics tools.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

JANUARY 21, 2025

Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Monitor key metrics: Use tools like Google Analytics or email marketing platforms to assess engagement, conversions and traffic. AI tools: Use platforms like Jasper to draft captions or content snippets.

Whitepaper 135

Whitepaper Analytics SEO User-Generated 135

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Hubspot Marketing

DECEMBER 16, 2024

With automated customer segmentation, you can generate personalized content like emails, videos, and more. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.

Marketing Strategy 111

Marketing Strategy Health Marketers Marketing 111

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities.

Email Marketing 119

Email Marketing Marketers Marketing Analytics 119

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 110

CRM Customer Journey Customer loyalty Management 110

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 106

Email Marketing Marketers Marketing Copywriting 106

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. For this prompt, try selecting t he email expert persona. Email: Business email address Sign me up!

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

SmartBrief - Marketing

MARCH 10, 2024

Always monitor and track your email newsletter results so you can see what is working and what is not. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Analytics 137

Analytics Key Performance Indicator Email Marketing Place 137

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 123

Customer Transform Customer loyalty Marketers 123

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 122

Email Marketing Price eCommerce User-Generated 122