Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? Gone are the days of generic, one-size-fits-all messages.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hubspot Marketing

MARCH 3, 2020

But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Price: Free, then $9-$299/mo.

Analytics 145

Analytics Key Performance Indicator Price Marketing 145

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. Conversion rate What are email conversion rates?

Email Marketing 94

Email Marketing Analytics Key Performance Indicator Marketing 94

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. A wider group of subscribers in email marketing leads to more leads and conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Analytics 131

Analytics Key Performance Indicator Marketing Marketers 131

SmartBrief - Marketing

MARCH 10, 2024

Always monitor and track your email newsletter results so you can see what is working and what is not. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Analytics 137

Analytics Key Performance Indicator Email Marketing Place 137

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Test and Control.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketing Marketers Key Performance Indicator 145

Buffer Marketing

OCTOBER 2, 2024

month Understand your competition’s subscriber growth, most popular videos, and views per hour Has a Chrome extension for easy and convenient competitor analysis Export competitors’ keywords in a few clicks TubeBuddy Tubular Competitors App Deep competitor analysis across marketing channels Free plan not available.

Price 116

Price Key Performance Indicator SEO Analytics 116

Litmus

SEPTEMBER 25, 2024

Key differences: Covers a broader scope, including post-purchase stages like retention and advocacy. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel.

Management 94

Management Marketing Marketers CRM 94

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Needless to say… A metric can’t be an email marketing KPI if you can’t measure it. Tweet this ?

Email Marketing 65

Email Marketing Key Performance Indicator Branding Analytics 65

Martech

SEPTEMBER 18, 2024

Use paid search ads to target keywords specific to each micro-moment, such as “how to set up email marketing” for “I-want-to-do” moments or “nearby co-working spaces” for “I-want-to-go” moments. Here are some key tactics that can help you make the most of every micro-moment.

Customer 63

Customer Key Performance Indicator CRM Management 63

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. Today, B2B sales professionals have lots of data and analytics to use.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Marketing Insider Group

DECEMBER 20, 2021

What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign. They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Litmus

MAY 20, 2021

Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. And who better to get to know than your email subscribers? How do you take what you’ve learned and use it to inform your overall marketing strategy? Get started for free ?.

Key Performance Indicator 142

Key Performance Indicator Marketing Marketers Email Marketing 142

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Plus, marketers can use AI to target the best days and times for the highest engagement.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. Direct business impact.

Non-Profit 120

Non-Profit Direct Mail Key Performance Indicator Email Marketing 120

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Email marketing. Web analytics. Email marketing. Google Analytics.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Hubspot Marketing

JULY 31, 2019

Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. You can pull this information from Google Analytics or your social media analytics tools. Next, collect feedback directly from your customers, email subscribers, and social media followers.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Use multiple channels to reach out.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Martech

MAY 13, 2024

Technology Management: Marketing Ops is responsible for managing marketing technology tools and systems. This includes selecting, implementing, and maintaining tools like customer relationship management (CRM) software, email marketing platforms, and analytics tools.

CMO 105

CMO Key Performance Indicator CRM Analytics 105

Martech

DECEMBER 28, 2022

Using the marketing software, and measuring the results, is the experiment. For example, a cornerstone value proposition of marketing automation platforms is the ability to conduct email marketing at scale. The results (which performed “better”) are measured from recipient responses.

Key Performance Indicator 110

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 110

Marketing Insider Group

JUNE 8, 2021

More opens and responses from email marketing. KPIs (key performance indicators) are imperative to content marketing success! Automation of tasks like publishing, posting, email marketing, and other low-skill activities. Learn from your content analytics about what matters to them.

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Marketing Insider Group

APRIL 29, 2024

Quick Takeaways Successful customer acquisition starts with a thorough understanding of your target audience, using surveys, analytics, and engagement to uncover their needs and preferences. For example, if brand awareness is your aim, social media and content marketing can be your go-to.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. For instance, maybe you wish to increase online sales.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 14, 2024

To incentivize their participation, you might offer: Event discounts Branded merchandise Small gift cards It can also be useful if you give them materials to share, such as flyers, social media posts, or similar marketing collateral. Social media management tools: Schedule posts, track analytics, and manage multiple platforms.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Marketing Insider Group

JULY 2, 2015

An email newsletter gives old content a new purpose and resurfaces it to your audience. Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. Provides higher response rate.

Key Performance Indicator 102

Key Performance Indicator Analytics Email Marketing Content Marketing 102

Martech

SEPTEMBER 29, 2021

.” Everything you need to know about sending emails that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator.

Key Performance Indicator 108

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 108

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid. Cross-departmental collaboration strengthens this analytical approach.

Transform 52

Transform Customer Acquisition CRM Marketing 52