AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. An email open rate measures the number of people who opened your messages.

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Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

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Adobe Experience Cloud Blog

NOVEMBER 17, 2017

And with email being 40 times more effective at acquiring new customers than Facebook or Twitter, it’s important to note that email is not to be ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. Analytics will be your best friend here.

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Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

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Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

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Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

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Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Surprising, right?

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Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

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illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Sustainability Businesses and consumers are now more aligned with sustainable practices and socially conscious choices while charting an advertising or marketing strategy.

CRM 59

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Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

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Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

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Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

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Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

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Customers.ai

DECEMBER 30, 2024

You shouldnt need a degree in analytics to understand whos visiting your site. Why its key : Privacy compliance builds trust with your audience and ensures youre staying on the right side of the law while collecting valuable data. One user wrote, Adobe Analytics lets us break down our audience in ways other tools simply cant.

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Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

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Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. With Machine Learning, you can gain insights about your users from predictive analytics.

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CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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Hubspot Marketing

MAY 1, 2023

While businesses should want the data of prospects and customers to be protected , some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Many consumers are very concerned about their data being resold to other companies.

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Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Digital Marketer doesn’t sell -- it gives something valuable away for free. Email Marketing Lead Generation Strategies. How does email marketing hold up today?

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Scoop.it!

FEBRUARY 9, 2023

What is artificial intelligence in content marketing? Artificial intelligence in content marketing is the use of AI-driven tools and algorithms to make smarter decisions, boost efficiency, and capitalize on predictive analytics. But of course, that’s just the tips of the iceberg. One of the key uses is, in fact, security.

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SocialPilot

FEBRUARY 18, 2025

SocialPilot Reviews Best Review Generation Tool For: Marketing Agencies, SMBs, Multi-Location Businesses Star Rating: 4.5/5 Detailed Analytics: Gain insights into the effectiveness of your review campaigns. Insightful Analytics: Provides customer sentiment analysis and trends to improve business decisions. 5 star (G2), and 4.4/5

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Litmus

NOVEMBER 4, 2020

Shazad: This campaign consisted of two audience groups: Users who opted in to receive email marketing after the initial point of engagement. Users who did not opt in to receive email marketing after the initial point of engagement. Marketing vendors for data feeds, audience targeting, campaign buildout and setup.

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Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. So walk us through that kind of journey for Wade Hobbs in the marketing world. Episode Transcript.

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Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Martech

JULY 28, 2023

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.

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Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

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Litmus

AUGUST 2, 2021

Go agile with email marketing. Plus, view our agile email workflow chart for reference. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We suggest creating a really strong email preference center to get personal.

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Campaign Monitor

APRIL 27, 2022

It’s not a scalable solution, nor does it have important tools like email templates, segmentation capabilities, or analytics. You’ll run into similar restraints with any app that’s not dedicated to email campaigns. You can build off your existing email marketing strategy, and use practices you already know are successful.

Law 98

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Vertical Response

FEBRUARY 21, 2022

This means that about half the global population has at least one email address. This fact alone should get you interested in email marketing, but that’s only the tip of the iceberg. With so much competition out there, small businesses can’t afford to ignore marketing opportunities.

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Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Law 111

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Neil Patel

NOVEMBER 24, 2020

That’s why you need email automation software! One of the most popular tools, Mailchimp, helps you send effective email marketing communications at scale. In fact, Mailchimp claims to boost open rates by 93% and click rates by 174% compared to the average bulk email. Improve Your Digital Marketing Strategy.

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Martech

OCTOBER 18, 2021

“The marketing backlog evolves as new information is learned,” writes Stacey. “So Keeping pace with privacy laws and practices. “We’re With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Read more here.

Transform 110

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Adobe Experience Cloud Blog

MARCH 16, 2018

This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Manage Customers’ Email Preferences.

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Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

Law 113

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Neil Patel

SEPTEMBER 9, 2020

With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. Boost Your Email Marketing ROI with Buy Now Buttons. Email marketing is important for generating sales for your business. That’s why you must incorporate a Buy Now button in your email campaigns.

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Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

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Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

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