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5 steps to marketing innovation with creative problem-solving

Martech

An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station. Marketers might not have the time, energy or funding to explore as much. Step 4 is the analytical part of the process. It tries all sorts of variety.

Energy 123
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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. You can use some tools to help track social media performance, too: LinkedIn Analytics provides insights into profile visits, follower demographics, and post engagement.

Insiders

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Expand the power of social data in your organization with Premium Analytics

Sprout Social

With Sprout’s new Premium Analytics package, you can easily develop, assess and optimize your social strategy with a more data-rich approach. Go beyond reporting, start analyzing with Premium Analytics . As with all Sprout solutions, the beauty of Premium Analytics is in the elegant balance of sophistication and approachability.

Analytics 143
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Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

energy. Top Commentary from Social Everything starts with analytics for me! Cutting-edge analytics could enable businesses to work smarter, not harder--which would ultimately enable more efficient content creation, ad & campaign optimization, and workflow automation. Sign up here. Leslie K. Brooke Heron Read more

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 100
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AI-powered martech news and releases: July 25

Martech

Running a virtual version of the Olympic venues to track energy use. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. A chatbot to help answer athletes’ queries in natural language.

B2C 112
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AI transformation: 2025 predictions

Martech

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 110