Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Entertaining. Post Consistently.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 130

Analytics Entertainment SEO Promotion 130

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketers Marketing 83

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 74

Social Media Marketing Marketing Strategy B2C Marketers 74

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Entertainment 119

Entertainment Social Media Marketing Fashion User-Generated 119

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Marketing Insider Group

JUNE 24, 2024

The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment. Understanding key trends is an excellent place to start when using social media as a marketing tool.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Buffer Marketing

SEPTEMBER 19, 2024

chronological feed), it's still important to consider when developing your  social media marketing strategy  and determining when to post content. Buffer Analytics A social media management tool like Buffer can be really helpful in pinpointing the best times for your posts. on weekdays.

Analytics 127

Analytics Entertainment Social Media Marketing Management 127

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Real Estate 132

Real Estate Entertainment Retail Analytics 132

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Social Media Marketing 134

Social Media Marketing Thought Leadership Energy Entertainment 134

Hubspot Marketing

JUNE 28, 2022

If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads).

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. TikTok analytics tracks both the overall profile and individual video performance.

Gen Z 134

Gen Z Entertainment Law Fashion 134

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 140

PR Marketers Marketing Non-Profit 140

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 120

Analytics User-Generated Social Media Marketing Education 120

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Owned and organic channels.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Adobe Experience Cloud Blog

JANUARY 10, 2012

.” Side 2: House of the Rising ROI - Better demonstrate marketing accountability and justify your marketing budget with our top blog posts on ROI. 10 Tweetable Lessons in Marketing Analytics and ROI – Measure the right metrics, improve ROI, and focus on effectiveness and ROI planning.

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Shareability: Content being shared widely across social platforms.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. What else is corroborating this prediction?

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. What else is corroborating this prediction?

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Hubspot Marketing

MAY 10, 2019

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy. For example, Twitter’s Moments section includes “Today”, “News”, “Entertainment”, and “Fun.”. Research your buyer personas and audience.

Marketers 145

Marketers Marketing Analytics Promotion 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Buffer Marketing

JULY 28, 2024

A good example is Wendy's Facebook marketing strategy. It gets a ton of engagement because their audience responds to entertaining content. ” Shareable content is anything that’s trending, entertaining, and provides value to your audience. They post pictures often and have a meme-based strategy.

Gen Z 102

Gen Z Thought Leadership Entertainment User-Generated 102

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. They sometimes serve to entertain the audience or give a virtual peek behind the curtain.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Orbit Media Studios

NOVEMBER 29, 2023

So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general. Let AI analyze your LinkedIn post performance Next we’ll go beyond LinkedIn profile optimization and have LinkedIn analyze our social media marketing data.

User-Generated 122

User-Generated Social Media Marketing CMO Analytics 122

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 140

Entertainment User-Generated Gen Z Transform 140

Hootsuite

DECEMBER 1, 2022

The ways in which people use LinkedIn differ significantly from the ways in which they use other social networks: Keeping up to date with news and current events: 29.2%. Looking for funny or entertaining content: 13.8%. Check out our blog post on how to set goals for social media marketing. Remember newspapers?

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketers Marketing 143

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Price 122

Price Entertainment Social Media Marketing SEO 122

Sprout Social

AUGUST 20, 2019

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. To get this process rolling, conduct a social media audit of things you’ve posted in the past that received high engagement from your audience. Deciding what to post.

Entertainment 109

Entertainment Social Media Marketing Promotion Copywriting 109

Hootsuite

MAY 18, 2022

When people click on the Reels tab, they’re expecting content that’s funny, entertaining, and interesting. Use analytics to learn more about your audience and serve up content that’s hitting the spot. The post Instagram Reels Algorithm: Everything You Need to Know appeared first on Social Media Marketing & Management Dashboard.

Analytics 144

Analytics Entertainment Promotion Social Media Marketing 144

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Influencer Marketing Management 123

Hubspot Marketing

AUGUST 7, 2019

You may choose to share your video marketing content on social media platforms, site pages, or on your partners’ websites — expanding your reach across different media. Example of Video Content Marketing. Their marketing efforts are on-brand, humorous, and entertaining. HubSpot social media software.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Create engaging content that highlights products. On TikTok, content is royalty.

Shipping 106

Shipping Logistics User-Generated Social Media Marketing 106